With airlines realizing potential of internet as a sales channel, traditional GDS airlines like jet airways are now revamping their existing sites to ensure less clicks are made between selecting fare to travel to payment made for confirmed booking.
Recently jetairways released newer version of their site which for is also the better version due to the following easily identifable differences
- Site is loading up faster. Generally during peak hours (11 AM – 3 PM) the site takes almost 3-5 minutes to open up but now the time has come down to 25-35 seconds.
- the online booking engine has also become better with comparision fare on same route for different times during the day available with calculated taxes which saves another page and 2 minutes wait.
- airline has also sorted the fares in new categories trying to compete with low cost airlines with web special fares and non-refundable fares made available. Though important thing to see is why would customer pay full economy class fare when check fare is available. For customers who dont understand the travel terminalogy its very hard to understand the difference except for price.
- checkout page has also improved with single form selection available saves 3-4 minutes. The page is also low on graphics which speeds up loading time.
Overall the site has improved tremandously and has set new standards for other airlines to follow.
Clear winner in Indian airline websites race….