With most of the online blogs carrying posts talking about easyhotel.com launching its online booking engine and downplaying the fact parent company is involved in promoting their own budget hotel series/inventory. The announcement focuses on their plan to launch chain of budget hotels in india adding to their existing properties in London,swiss,Budapest etc.
If you goto the current website it doesn’t have any sense of localization nor does it talk about its coming to india plan. What is to be seen from here is lot of international travel portals will start hitting the indian shore with international inventory and access one of the largest travel e-commerce friendly emerging market. If you notice 80% carriers in indian air space are low cost airlines selling tickets via direct to public web based booking model. Which is the reason travel portals are being made to work more harder in indian market. The international travel portal coming in with inventory should not do what NAUTICA is doing in india. offering their clothing range at multiple of dollar value they are retailing in US or other developed markets.