DATA Driven Targeting is the latest buzz in the APAC Digital Media Ecosystem and is being positioned as Display Advertising 2.0, clearly adding armour to display banner advertising channel long going battle against search for share of budget.
I have attached a presentation done as part of workshop@IAMAI Marketing Conclave in Mumbai which talks about how DATA Targeting Adverttising in India is making Display advertising in India relevant and how should Marketer decide for their brand is Data targeting or Re-targeting right for their e-commerce front or brand advertising.
We at Tyroo Direct with v-target are trying to be a stronger alternative to Google re-marketing with following USP’s
- Dynamic Banner to bring catalog to your customer
- Built in Optimization for Higher Cart Value instead of CPA driven optimization
- Brand Safe Media Placements
Hope the presentation added will answer few questions
Hello, i think that i noticed you visited my
web-site thus i came to go back the favour?.I’m attempting to to find issues to improve my web site!I guess its ok to use some of your concepts!!
Hey there! This is kind of off topic but I need some guidance from an established blog.
Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up
my own but I’m not sure where to begin. Do you have any tips or suggestions? Thanks
Thanks for finally writing about >DATA driven Targeting – Strengthening Display to become more effective alternate to search
| Business India 2.0 <Liked it!