Further researching on my media management software. Brought me to this product called Mint which is easy to integrate with any LAMP or Rubyonrails architecture website. It helps you track who all are talking about your site on the web. Going from Blogs to News website to search engine crawling.
The price for the software is 30$ per site. But you are recommended to check the technology integration capability.
Still Video, Podcasts and offline Tv and Radio are mediums to be exploited.