Growth Ideas for Travel 2.0 portal india

Was thinking on different strategies travel portals can  use to target indian budget travellers. For beginners most of the travel portals are tieing up with private hotels/resorts. But a recent study revealed for people planning gateway to small uncommercialized travel destinations in states like Uttranchal (excluding dehradun/mussorie), Himachal Pradesh (excluding shimla/chail), Uttar Pradesh (big towns), West Bengal (excluding capital/darjeeling), Madhya Pradesh, Orissa etc. State guest houses and hotels are the biggest crowd pullers. Secondly they are cost effective and good in service at these remote locations.

Going back how travel portals can take advantage. If they provide free hotel reservation engine to the tourism boards with ability to integrate engine in their respective tourism board websites and manage hotel inventory.   Not only the portals will be able to cater to large number of budget travelers but also get opportunity to convert direct leads to sale from dedicated destination information planning source. Recent study has advice people tend to reply on tourism board websites for researching destinations while doing travel planning. As government keep spending more money on using web as strategic medium for promotion of tourism destinations. Portals will automatically keep benefiting out of this model offering larger inventory to their direct customers and generate further revenue by managing tourism board’s online customers.


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December 2006
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