With everyone talking about Mobile Phones as next device for reaching larger mass. Interactive maps are another thing which will reveloutionarize the experience for users. If i would know where i am standing presently on map or where address X ? will be , it will make more sense to just find hotel in lets say 3 KM radius and actually visualizing them would seriously make a difference. With Mapmyindia its become a reality for india. You can type in your address and see it on zoomed in localized map. Importantly they didnt have a developers section encouraging people to use their API’s even on per transaction model basis. They need to come up with a strategy soon for other people to take advantage of their offerings. Otherwise Microsoft Map point will just enter the GIS market and take the market away.
Going back to how it helps Travel Industry if portals would let user create destination oriented comments. They would like them to tag important locations/attractions. Automatically tagging all the hotels available with portal on map to be presented to user. This is important from user perspective as not only you are providing them destination information mining tool, making them dependent on your travel portals but also deriving value out of it in terms of potential product placement opportunity. With these maps available on mobile phones it make more sense on being the booking engine for the users using the maps by providing free map and location finder services to customer.