Rediff.com – The Real Travel 2.0 application for India

Since early 2006 we have been hearing a lot about travel 2.0 in india and how travel search engines are changing the landscape. What rediff.com is trying to do is going the next step giving tools to users which really make travel planning via internet beneficial for indian travellers.

If you have used flyspy or farecast the techonlogy or way they have approached the problem looks very primitive. But the objective they are trying to achieve is important instead of the means. though to reach to the tool its not an easy access just from rediff fare search page. You need to first do a search for a route fare and then you get a link to see lowest fare on the route.

Rediff Fare SearchImportant thing is i sended a quick feedback to rediff team and got a reply back from Salil Chandrashekhar who is product manager fare search. This is what he had to say

We started this service with the intent of assisting users on rediff.com find the cheapest air tickets across airlines. I happened to read your current blog “Horizontal Portals vs Travel 2.0 Portals in India“. It is pretty evident that you are among the more evolved users. Hence, I am certain you must be aware that we do not make any commission from any airline and are airline neutral on our results.

The lowest fare finder across 90 days has been our attempt to truly make the end customer the king. That said, these are still early days for our service and we are actively working on improving the same. We look forward to your continued feedback and support of Rediff FareSearch.”

It surely talks about the team knowing what direction they are heading ruling out business to compete with TSE but to make customer feel as king. Their site currently sends refferal to yatra and cleartip which also reflects their collabrative approach towards the vertical. Wish to see more 2.0 pps from rediff in other verticals like real estate and jobs etc.

2 Responses to “Rediff.com – The Real Travel 2.0 application for India”


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  1. 1 Yahoo Fare Chase India Vs Rediff Fare Search « Business India 2.0 Trackback on February 1, 2007 at 5:46 pm

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