If you look at the travel portal market in india. Most of the providers are IT or VC backed companies entering the segment. Although we do hear one off annoucement of Travel companies like thomas cook, STIC travels etc comming up with an online strategy. Most of the people entering the segment is based on hype created around the business and volumes without a study on nuisances of business.
With more and more heavy weight businesses making the le creme of travel business in india it doesnt make any sense for entering the segment at 15th or 20th position only if
#Existing IATA travel agent and launching a travel portal will help with drawing value to brand name
# Look at setting up seperate 5 member team to create out reach strategy
# got 5-10 crore advertising spend budget
#Looking at 3-5 years portal strategy with defined niche rather than just running after Domestic or International segment
#can forsee revenue volumes with just air tickets contributing 3o-40%.
If you feel above is you then boom you have a travel model which can surely give yatra or travel guru of today run for their money. Though its advised for travel agents to start taking advantage of the online model so that even if their existing customers start using it. You wont loose out to other online reservation engines.
Options : Abacus, Amadeus, Galileo
Till now amadeus has been really impressive they were very quick to respond. Still havent heard from abacus. according to amadeus they are powering most of the travel portals in india. Going from indiatimes > travel to yatra. They have reasonable set of tools which can let you get your site online. The portal easily gets integrated to agents BSP so no issues of keeping track of PNR’s being generated. Secondly with E-tickets becoming 100% mode of delivery from Dec 2007. Scenario will be much in favour of agents using travel software like ones provided by amadeus or FQ people.