With new travel portals comming up every day in india. Finally we have the travel deal aggregators getting ready to lineup. earlier we had talked about rediff fare search model. Zoomtra brings in the pure travel deal aggregators international model to india. very useful keeping in mind they are pinging most of the airline website for deals and then going to other travel portal for their take. Its useful keeping in mind amount of adspace on deals being taken on yatra. for a person who’s objective is only to use travel portals for finding cheapest airfare. They can broader the term with cheapest airfare on INTERNET as compared to cheapest airfare among airlines being offered by a travel portal.
Zoomtra is Studio Smile product which if i remember right are technology providers to makemytrip.com people. Their idea behind the portal is to showcase their talent as a travel technology solution provider. Probably this vertical is getting a lot of focus with lot of frontend operations comming up. Lets keep track of them as they are still in beta and using google Ads to generate revenues.