With recent news of makemytrip.com recieving another round of funding. Keeping in mind its growth objective to reach project 600 crores revenues by next year. All this based on common calculation ground of indians willingness to choose their portal as first destination for making online air tickets reservations. As rest assure we all know this is what is deriving revenues for any travel portal today.
Though makemytrip.com is a brand name in existance for a while the target market has been the NRI segment which means mainly concentrating on inbound traffic. The infrastructure exist and so does strategy and execution experience. hence the funding will be used for creating brand name in india leveraging on existing customer base vouching/swearing on their services. This is the reason with whatever amount of funding coming in all travel portals have fair shot and makemytrip.com doesnt have any first mover advantage as pointed out by many bloggers.
Would be intersting to know some stats provided by airlines on how the business is flowing via portals as compared to their own sites.