How Offline Travel Agents can increase business with Internet and opportunity for Travel Portals

In my blog here have been talking about for a while needs for vertical applications and portals. Further study and emails from other bloggers pointed out. How Travel agents across the world have been using internet to promote the destinations and their services to the destination via the power of internet. Few of the techniques travel agencies are using to promote their travel services

# Create One page sites full with keywords and photos which are destination specific

# Link all of these one page sites with each other to fool google page ranking utility on text relevance and number of sites linking them

# Use free online submission tools to list in all possible trade directories to further improve linking

# (New) Buy impression of text ads on google search engine

Above are few of them cheap mentioned techniques. If you are in india,a travel agent and have an online website. 60% chance is it must have been done by Intermesh or Indiamart.com people. They know their stuff but they are doing same job for lot of people i dont know how much will it help.

But once you have come up with a website how to convert traffic into sales is very important. Now based on my consulting experience to couple of offline travel agency clients. Following things really increase the conversion rate

# Quick e-mail response – If you respond to a customers query within 24 hours chances are if he is satisfied by the rate and used internet as medium before for making travel plans.They will give you a shot.

# Send via Fax or Post copy of order. To show you are just not an internet company with no back office operations. It also helps with trust building  by just sending documents on printed letter heads and envelopes.

Try to be an Extra Mile person as clients apprecite people who like to go the extra mile for providing extra satisfaction.

#Show prominently logo’s of all associations you are member of IATA, Tourisim board approved etc.

#Create mailing list and advice of other important deals you can offer to client. Sending in flyer once a month. This will help with client refferal.

Again opportunity exist for Travel Portals here to collabrate and provide platform to travel agents opening up their technology at a percentage commission to derieve volumes via the portals. There are lot of small travel agents which will be surely enough interested to join the medium on offer.

17 Responses to “How Offline Travel Agents can increase business with Internet and opportunity for Travel Portals”


  1. 1 Prashant March 19, 2008 at 11:49 am

    As we are entering in travel 3.0 phase where the peers reviews on a destination or a hotel will matter, online travel agencies will have to realize and wake up to the fact that the opinion matters.Today we hear a lot about how cleartrip.com has not returned money, when an air ticket has been cancelled or how a hotel reservation got sour.
    Most of the OTAs have already realized the potential of a captive audience and how they can form an opinion using the power of captive audience, whether to use a particular website for ticket or holiday bookings or not? Makemytrip and Yatra has already launched their travel community portal called oktatabyebye.com and raahi.com. There is another player, Holidayiq, which I guess has got some funding. Now, a new player which I came across is called travelobuddies.com. On the lines of ok and raahi, this has got few interesting concepts like home stay, travel bazaar and travel news which I think will certainly be of value to people.

  2. 2 Swapna Mishra March 1, 2011 at 2:26 pm

    JAI JAGANNATH.
    Dear Sir,
    We the Hotel Puri Beach Resort, Puri, Odisha inviting you to the Holy city of Lord JAGANNATH DHAM and also to be a part of our Business developement.
    About us:-
    Hotel Puri beach Resort Pvt. Ltd
    New Marine Drive Road,
    Swargdwar(Near Light house).
    Sea Beach, Puri-1.
    Odisha.
    PIN-752001.
    Ph:-06752-231888, 231788, FAX:-230500-(06752)
    Mob;-09937231888
    Email;-hotelpuribeachresort@yahoo.com, puribeachresort@gmail.com

    Accomodations:-
    • A Luxurious well decorated 24 rooms(AC) with attached bath towards facing the Blue Sea.
    • A conference Hall of about 150 pax and Multi cuisine AC restaurant.
    Location:-
    • Swargdwar near light house.
    • 2.5 Kms from railway station.
    • 1.5 kms From the Lord JAGANNATH temple.
    • 60 kms from the Airport at Bhubaneswar.
    Facilities:-
    • All rooms are sea facing.
    • color TV with cable connection.
    • 24 hours room service.
    • Multi cuisine AC restaurant.
    • Delicious Indian, Chinese, Tandoor ,( Breakfast, Lunch And Dinner).
    • Laundry service , House Generator.
    • Travel Desk for all types of Tours.
    • Train , Air ticket Booking & Confirmation.
    • Foreign Money Exchange.
    • STD,Credit Card Facilities, Hot & Cold water , Inter-cum & EPBX.
    • Doctor on call and car parking.
    • A children park and a beautiful lawn surrounding the hotel.
    ROOMS TARIFF:-
    Double Bed (Non-AC):- Rs. 1450.00
    Double Bed (AC) Rs.1980.00
    Super Deluxe (AC) Rs. 2200.00
    Double Bed VIP Suite(AC) Rs. 2750.00
    Family Suite Four Bed(AC) Rs. 3850.00.

    10% service charge extra on tariff.

    EXTRA PERSON Rs.200/-
    EXTRA MAT Rs 300/-

    Part of a day Charged as full day

    CHECK-OUT TIME 7AM

    Attractive Discount on Off Season

    NOTE:- We are Providing about 15% Commission for all Travel Agents.

    We hope you will accept our invitation and help us to progress our Business.

    For More Details please contact,

    Mr, Swapna Mishra:- 09937231888.

    Regards,
    HOTEL PURI BEACH RESORT PVT. LTD.
    PURI.
    ODISHA

  3. 3 Raj November 26, 2011 at 9:06 pm

    Dear Sir,
    We the travel company in Delhi Karol bagh any query of tour,air ticket,train ticket,transport also to be available every time.
    About us:-

    8691, 14/B, 2nd Floor,
    Shidipura, Karol Bagh,
    New Delhi -110005
    +91 – 97182-50029, +91-98916 – 01701
    +91 – 99903-46013

  4. 4 Raj November 26, 2011 at 9:06 pm

    Dear Sir,
    We the travel company in Delhi Karol bagh any query of tour,air ticket,train ticket,transport also to be available every time.
    About us:-

    8691, 14/B, 2nd Floor,
    Shidipura, Karol Bagh,
    New Delhi -110005
    +91 – 97182-50029, +91-98916 – 01701
    +91 – 99903-46013

  5. 5 Akram Khan December 10, 2011 at 3:52 pm

    Dear Sir,
    We the travel agency in Nainital (Uttarakhand) K any query of tour,train ticket,transport also to be available every time.

    Akram Khan
    Gungun Travels
    Daath Bhimtal
    +919720007526
    +9412134734
    05942247200

  6. 6 Sheenu Mammen January 13, 2012 at 11:56 am

    Dear Exotic Travellers

    We would like to introduce our Agency under the brand name Comfort Holidays pvt ltd an IATA Accredited Travel & Tour Agents based in Bangalore, we are specialised in Lakshadweep Cruise Packages Ex Kochi.
    There are Exotic Packages for Water sports, Kayaking, Snorkelling etc at Lakshadweep, it requires only a permit, which is made available while booking the package through us. Please do contact us and we shall be pleased to send the required details.

  7. 7 Mohit Kumar June 9, 2012 at 7:07 am

    Dear Sir,

    We RAJASTHAN INCREDIBLE HOLIDAYS based in Delhi and operate tour in India and we are specialize operate tour to Rajasthan but i do not have own website. But i am associate with a company who provide me inbound inquiry but against those inquiry we have to pay per inquiry basis.

    I found your details and read your suggestion how i can increase my business as you mentioned i want to follow you kindly let me know what should i do next step to increase my travel business i have 14 years experience for the tour operation specially in Rajasthan but i do not have much money to invest for my business therefore i do business on line. Awaiting your early reply.

    Thanks & regards

    Mr. Mohit Kumar

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  12. 13 Pawan Rathore November 10, 2014 at 6:20 pm

    Dear Sir,
    We the travel company in Indore Madhya Pradesh any query of tour,air ticket,passport also to be available every time.
    About us:-

    105 Sita Building 4 Y. N. Road
    Indore Madhya Pradesh
    452001
    Contect No. 9827021317 , 9827022106
    0731-3013372
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