In my blog here have been talking about for a while needs for vertical applications and portals. Further study and emails from other bloggers pointed out. How Travel agents across the world have been using internet to promote the destinations and their services to the destination via the power of internet. Few of the techniques travel agencies are using to promote their travel services
# Create One page sites full with keywords and photos which are destination specific
# Link all of these one page sites with each other to fool google page ranking utility on text relevance and number of sites linking them
# Use free online submission tools to list in all possible trade directories to further improve linking
# (New) Buy impression of text ads on google search engine
Above are few of them cheap mentioned techniques. If you are in india,a travel agent and have an online website. 60% chance is it must have been done by Intermesh or Indiamart.com people. They know their stuff but they are doing same job for lot of people i dont know how much will it help.
But once you have come up with a website how to convert traffic into sales is very important. Now based on my consulting experience to couple of offline travel agency clients. Following things really increase the conversion rate
# Quick e-mail response – If you respond to a customers query within 24 hours chances are if he is satisfied by the rate and used internet as medium before for making travel plans.They will give you a shot.
# Send via Fax or Post copy of order. To show you are just not an internet company with no back office operations. It also helps with trust building by just sending documents on printed letter heads and envelopes.
Try to be an Extra Mile person as clients apprecite people who like to go the extra mile for providing extra satisfaction.
#Show prominently logo’s of all associations you are member of IATA, Tourisim board approved etc.
#Create mailing list and advice of other important deals you can offer to client. Sending in flyer once a month. This will help with client refferal.
Again opportunity exist for Travel Portals here to collabrate and provide platform to travel agents opening up their technology at a percentage commission to derieve volumes via the portals. There are lot of small travel agents which will be surely enough interested to join the medium on offer.