Online DVD Rental – What else could be implemented

With advent of dvd rental stores online have been thinking what different could be done in space. Was thinking about introduction of swapping and barter trade. Good for me before suggesting something to my client do my research well.

Found an existing model in the US . They were recently covered by techcrunch and earlier by gigaom too.But my idea was to cover them from indian market perspective. Now why peerflix is not workable in indian scenario

– First of all their doesnt exist¬† significant amount of market which own’s DVD’s

– Secondly in india people which own DVD have mainly the one which are collectors editions which they would like to keep for repeat viewing

– Thirdly in india people would use the medium for exchanging stuff they dont need in order to get newer copies.

As the model has just bombed in american market with just $250,000 worth of revenues. I wonder if it would be suitable for online stores to engage community in similar models in india. The online DVD rental stores still sounds as better model ot follow keeping in mind none player is targeting PAN-Indian pressence due to operational issues. After couple of quarters of operations and if model sees healthy revenue we may witness consolidation in this sector.


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December 2006
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