Travelport is hitting big in india. They are growing via 2 strategies
– Buy nice travel operators example their was recent news about snapping up travel company in Goa and strategy to offer specialized Goa destination oriented travel portal to showcase its offerings
– Create Associates to increase brand awarness and share business.
Their franchisee business was recently covered by rediff.com in their story where they talked about various opportunities available for first time entreprenuers who are looking to mitigate risk by following established model and be cash flow positive by leveraging on existing brand recall.
With Travelport franchisee model its first time travel agency is trying to tie up with smaller player in an official brand name way. The cost of gaining franchisee according to article is just 25K but per month investment expected is around 50K for local advertising and phone charges etc. The idea is to draw business from portal to associates and via brand recall once advertisement starts to flow. Their site already has around 50 associates listed and it will be good to get some feedback on how is it helping them with the business.