For offline travel agents to remain competetive in the changing world of online flight bookings and travel portal is to remain top of customer relationship. Few things travel agents can learn from their american and european counterparts.
#Travel agency need not to run from a high rental commerical retail space. To cut down cost it can be run from low rental areas.
#Travel agents should have database of every single transaction they are doing on phone, email or face to face. This information should help travel agency identify top 50 customers and also tailor program to upsell and cross sell deals to existing clientle.
#Use website and email as effective tool to attract new customers as once people start visiting online travel search engine and their customer care centres start to have 7-10 minutes wait to talk to reps they would surely like to know if some one is available locally to answer calls within 2-3 minutes and is in 2-3 km distance.
The idea is for customers to be dependent on you as a Family travel agent keeping track of all your travel needs and be on speed dial like doctors,lawyers and accountants.