Doing a search recently to find service which provides online movie ticket booking service in delhi brought me to movietell.co.in. Will the site had unimpressive UI. The ajax widget which help you select theatre and movie timing was pretty cool. Though end of the day were useless keeping in mind didnt connect right to registration page as new customer or ask for login kind of thing.
Important thing for these sites is competition they will be recieving from M-Tickets venture. Though their are issues and still possibility is Movietell kind of model can sustain better in india.
First issues with movietell and how can they improve their business model.
# They need to get UI design more clearer with better presentation
# They are charging 10 Bucx per ticket they got to work out a better model. Example if they are issuing E-Tickets why not sell ad-space on the e-ticket itself. As only 30% content is going to be movie details .Rest 70% can be used for displaying ad’s which can help in keeping the cost down to zero.
# Secondly they can increase the actual volumes and negotiate with cinemas to work on commission basis. Its common to work on 4-5% distribution or printing cost reduction margin basis.
# You can try to go in for a franchisee model where people can goto buy ticket offline from a franchisee who has deposited money at your end. This way you are creating a bigger value chain and pressence pan-india.
# Try not to just concentrate on movie tickets. Get Concerts and sports events also online. As these are mediums still selling via banks etc.
This can be a great model which can surely work if right people for execution are available. If they need help do e-mail me.