Indian online industry is seeing an exponential growth with finally firms taking medium as source of revenue. But important things which firms are realizing are that Tech Geeks are not the best person to head operations to derieve revenue out of the medium . Though the geeks understand the medium very well its lack of creativity which is required as medium is competiting with television. This is the reason we are seeing influx of adman on traditionally geeks turf. Lot of people from advertising world are joining online ventures ranging from MTV Cyrus joining contest2win to Nikhil Rungta joining yatra.com .
Now somehow if you evaluate these people are better of as head of creativity, marketing etc at at dotcom. As they bring basics of an offline business to the online industry and their risk taking appetite is better as compared to other hardcore offline industry workers. Possible job openings in online industry (non-programming)
Well they may sound as any other normal function of an organization they are very core to an online company. Recently Times Institute owned by Times of India group launched certificate program in the above 2 fields but the best part was opportunity to intern with times internet properties like timesjob, simplymarry etc. Online Industry is bomming and currently sales and marketing positions are being filled by search engine optimization experts (geeks). We need more basis sales and marketing industry to join the sector to spearhead and grow the industry at similar scales as any other offline industry.