Fabmall.com Sold – New Owners Aditya Birla Retail

A.V Birla group has brought the principal owners of fabmall.com – Trinethra retail chain. The retail chain is based in South India with pressence across Andhra Pradesh, Karnatka and Tamil Naidu. The offline venture concetrated on grocery and super market format. The online pressence fabmall.com projects itself as e-commerce platform providing dealers of items to host stores and share per sale item cost with fabmall.com. Group revenue is approx 250 crores prior to fabmall acquisation in 2004 group revenue stood at approx 150 crore.

As compared to North India, south india has been more mature and seen concept of retail hyper markets. This also answers question why realiance started from Hyderbad instead of mumbai or delhi. What it changes for fabmall.com i dont expect much as at time of earlier acquisation fabmall.com offline 12 stores were the major source of attraction for acquisation. Over the years not much has changed for the online store operations though revenues have seriously scaled up. Its example of how effective online shopping sites can be without backing of a retail venture.

25 Responses to “Fabmall.com Sold – New Owners Aditya Birla Retail”


  1. 1 ASVl January 20, 2007 at 7:34 pm

    fabmall.com has not been sold. It’s only the physical retail chain of groceries that has been sold and fabmall.com remains an independent entity and has recently changed it’s brand name to indiaplaza.in after acquiring US based indiaplaza.com.

  2. 2 Sid Puri January 21, 2007 at 3:35 pm

    yes i got the news after the details of merger came out clearly. Its fabmall and fabmall.com are separate entities.

    Thanks for leaving the comment to

  3. 3 vishnu mundra February 11, 2007 at 10:34 pm

    sir i have some lands in my city if any size requrment you please contect me.
    regds
    vishnu mundra
    chittorgarh(rajasthan)
    9828140725

  4. 4 vishal February 22, 2007 at 4:01 am

    Fabmall is cheating their customer. They dont have respect and care for customer.
    I redeemed the gift voucher of 4000 before 2 months but after no response for 1 month when i contacted i came to know that they have cancelled my order to my surprise they didnt communicated me about it.
    then they asked me to change the order and again i place new order afte seeing the product on sit but that order also got cancelled saying those items are not available.

    Then finally i placed the order gor 3rd time asking them what is available with them and finally they delivered the proudct but to my surprise when i opened that product it was not a new one and is not in working state, also the list of accessories was not given what was shown.

    They are cheating customer like anything. They have very bad communication with customer, they show different proudcts on site that actually are not available.

    I am still suffering to get my product of Rs 4000 replaced and getting a new one. They send me what they wanted, they tampered the origional packing and remove new items from it and added waste useless items in it.

    let see how much more time it will take, i have all the required proofs with me if they will cheat me again i will take serious action and complaint in TV channels also.
    I am really really harrassed and frustated with what they did till now with me

    Please dont purchase anything with this chain, atleast dont purchase online.

  5. 5 chandan March 19, 2007 at 2:21 pm

    Dear Sir/Madam,
    I would like to introduce my company, Please go through our company profile & if have any requrment specifc area in Delhi/ NCR. Do contact us.

    Dear Sir/Mam,

    We would like to introduce ourselves as Chatsworth Infra & Development Pvt. Ltd. We are Delhi based real estate consulting firm. We have a sound background with our prestigious client in export houses, HNIs and NRIs. Apart from this, we have a dedicated team who work for retailing real estate to provide an excellent location in Delhi and NCR. We are providing services for leasing, selling and buying for our corporate clients and their respective brands such as:-

    1) Home Stores India Ltd
     Sabaka Baazar (Supermarket)
     Store 99 (Dollar store)
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    Thank you,
    With Regard,
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    Chatsworth Infra & Development Pvt. Ltd.
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    # 011-41608790-91
    # 91+9818456667
    Fax-011-41608792
    Email- info@chatsworthindia.com

  6. 6 Aman Bansal October 22, 2007 at 1:32 pm

    Dear Sir,

    I have a space of 650 carpet sq. ft area in center of most beautiful city Chandigarh. I want to give this area on lease. Please contact us with below given mobile number or via email id.

    From
    Aman Bansal
    09814852873

  7. 7 Ashok Sharma October 25, 2007 at 10:50 pm

    i have a space of 1800sqft. area on main najafgarh road in new delhi . I want to give area on lease or rent . Pls. contact me .
    from
    Ashok Sharma
    9313555009

  8. 8 Ashok Sharma October 25, 2007 at 10:59 pm

    I have a space of 2000 sqft. on main najafgarh road uttam nagar new delhi .I want to give area on lease or rent. Pls. contact me given mobile no.
    From
    Pulkit
    9210888099

  9. 9 parveen January 14, 2008 at 5:55 pm

    1 have a space of 1800sqft. area on main gurgoan chowk I want to give area on lease or rent . Pls. contact me
    parveen 9811110421
    sharmaparveen@hotmail.com

  10. 10 SUDHEENDRAN THAMPI January 15, 2008 at 2:51 pm

    CAMPUS PLACEMENT ICFAI INC RO, KOCHI, KERALA

    Respected Sir,
    We have the confidence to repose total trust in associating with you, Please do not mind me reminding you that:

    Our students could assists, and play a pivotal role in supporting Business Pyramids viz:

    a. Marketing
    b. Finance (FP & A, Financial Services, AP, Operations)
    c. Merchandising

    Some of the key areas where our students could contribute include:

    Customer care
    Web sales/marketing
    Billing services
    Database marketing
    Accounting
    Transaction document management
    Benefits administration
    Tax processing
    HR hiring/administration

    The Fixed component of the remuneration to be offered to our students will be far more competitive, when compared with metro areas, i.e. bearing in mind the market needs for a more cost effective fiscal measures i.e. to say that it does not matter to us if the remuneration is tailor made for the graduate talent pool and not the Post Graduate talent pool, As we do not recognize that as a “distinction” to segregate the talent pool as a whole , You are free to “hide” the part of the profile reflecting his/her PG, as long as it is an association with an institution that enjoys a brand name,
    Add to it the willingness to work on maximum optimization skills.

    Please keep me posted further this date, ASAP on firm tentative dates, as we have been informed that we need to complete the process of placements latest by 20 Feb07,

    When I say it would be a matter of pride & honor to associate with an institution as fine as M/s Fabmall(Now,”More”), Trust me it is not just a punch line, to the text, we steadfastly believe both in letter, spirit & deed.

    I am confident that I could provide value to you and your customers, even as a member of your team.

    Thanking you for your time, Please acknowledge,

    Warm Regards
    Sudheendran Thampi
    AM Placements
    INC Regional Office, Kochi
    Email: sudheendran_thampi@yahoo.co.in
    Mob: 09745234108

    – One does not sell the land on which one walks

  11. 11 Nikunj jain March 6, 2008 at 10:06 pm

    space available for rent on main road sangam vihar,ratia marg,new delhi-62,around 8000 sq feet built up + 7000 Sq feet parking space in front

  12. 12 Pankul jain March 6, 2008 at 10:10 pm

    space available on rent on main road ratia marg, sangam vihar, new delhi-62.approx shop area 300 Sq feet

    contact number : 09810236659,09868513970,01120260191

  13. 13 Nikunj jain March 6, 2008 at 10:13 pm

    space available for rent approx 8000 Sq feet built up area +7000 Sq feet open space for parking on main road ratia marg, sangam vihar, new delhi-62 contact number : 09810236659,09868513970,01120260191

  14. 14 prasad csv March 9, 2008 at 11:17 am

    i wish you could attend to small things like good language. one expects a business publication to atleast write error free english

  15. 15 Oommen Thomas March 15, 2008 at 10:16 am

    I was a regular customer in Fabmall, Alleppey, Kerala. I am very sorry to say thay service rendered by the staff including the manager is very very poor. I had a very bad experience yesterday(14th 08) I brought many items and paid the mony. Whem I reached at home many items of vegitables are missing. I understand that the vegitable vender is giving a list of purchased items and leave many items behind. Even the cahier or the packer is not bothered to verify the items they billed. The complaint is not attended by even the so called reginal manager one Mr. Toney. He is also not maintainening the high standard that are associated with your firm. Who ever is receving the message please pass to the authorities and take necessary steps to improve the service and give value to our hard earned money. and please advise me as what steps you have taken to address my complanit.
    Thanks and regards,
    Oommen Thomas
    Tel 09447243616

  16. 16 Mr Haza July 28, 2008 at 2:28 pm

    Dear sir,
    I ahve the required land for chandrapur Maharashtra
    please get in touch

    Kind regards,
    Haza
    primeproperty_1100@rediffmail.com

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