A.V Birla group has brought the principal owners of fabmall.com – Trinethra retail chain. The retail chain is based in South India with pressence across Andhra Pradesh, Karnatka and Tamil Naidu. The offline venture concetrated on grocery and super market format. The online pressence fabmall.com projects itself as e-commerce platform providing dealers of items to host stores and share per sale item cost with fabmall.com. Group revenue is approx 250 crores prior to fabmall acquisation in 2004 group revenue stood at approx 150 crore.
As compared to North India, south india has been more mature and seen concept of retail hyper markets. This also answers question why realiance started from Hyderbad instead of mumbai or delhi. What it changes for fabmall.com i dont expect much as at time of earlier acquisation fabmall.com offline 12 stores were the major source of attraction for acquisation. Over the years not much has changed for the online store operations though revenues have seriously scaled up. Its example of how effective online shopping sites can be without backing of a retail venture.