Travelmartindia one of the few players to survive Dot com bubble burst in india is finaly getting back into action space following deal with NDTV for its travel vertical. travelmartindia will power NDTV vertical deals and according to industry norms using the brand value image of NDTV share commission on sales generated via portal. Though the important thing to look in these deals are will they be re-pricing deals for the NDTV portal or will they be giving same or better pricing than packages available on travelmartindia website.
Advantage in all case here is for NDTV which is trying to heat up the new media internet properties race competing with Web18 group. Not only they will derive revenue from sales generated but also have access to selling ad space keeping intact its user base fleeing to likes of sulekha.com and rediff.com.