Archive for January 25th, 2007

Google Ad has killed the Internet Advertising Model

There was a time when Ad space use to be a inventory most sought after revenue stream for a Dotcom. Their was a dedicated staff responsible for generation of advertisements for online but with google ad system this all is gone.  It may be for benefit of advertisers but for the dot com’s its not a good thing.

Lets take example of india where 70% of dot com’s launched are never updated. Out of the rest of 30% only 5% sites are the one which are regularly updated (once in week) and actually are worth advertising. These 5% sites were earlier fighting for online ad spend of corporates. But with google ads the whole 100% is now fighting for the share.

The upside

– It has helped increase online ad spending


– revenue spend is not creating click throughs worth sales as an e-commerce site which has guaranteed credit card spend visitor comming will ensure in better product sale instead of an content website which can have any demographic/category user.

– This is also leading in click frauds etc.

Now to create a better system either google should start screening the application and increase relevancy on category of sites etc rather than just content.  Otherwise Ad budgets will keep going down the drain without creating the much needed impact.

Storage and Backup Solutions – Vertical which can see SaS product growth

In india storage and taking backup of important data is yet to pickup. With increasing internet connectivity and lowered server infrastructure cost. People are using E-mail servers and FTP servers as place for hosting data backups. But people are yet to understand these sources can be used for planned backup but what about unplanned data files. which we are acumulating as we work on PC everyday.

Its estimated people loose on an average 5 MB of data every day. So for a person working 20 days in a week it means he is ough to loose around 1.2 GB worth of data every year. With unlimited bandwidth plans becoming a norm users would surely use an external drive accessiable via network/internet for storing their backup. Just like an anti-virus software,backup software should be installed on every machine. My wish list of such backup software

– Ability to monitor specific folders for daily backup of updated file versions

-Ability to version backups automatically and facility to archive for burning

– Software accessible via windows explorer like external device connected via USB

– Backup data also accessiable via control panel format for offsite access

– Ability to manage multiple devices backup from a single account.

– Ability to remote schedule backup sync.

If such a software is already available in india would surely like to try a demo as for a small organization paying fixed price INR 500 is too small price for ensuring data security and storage.

Contact Details Call Me :+91-9910444460
January 2007