Online Advertising Proposal – How to write for your Website

So you decided to go against using the ad networks for getting advertisement on your website. Not really a good strategy if you are not #1 in your niche to attract advertisers directly.Anyway idea of this post is to help you take the next step which is writting an advertising proposal for your customers. Try to make a generic brochure kind of proposal. This way you need to personally address every letter sent out and can request your network to keep forwarding proposal till the time it reaches a hand which is interested or potential advertiser.

Start your proposal by introducing your site. The lines to follow should clearly outline sites niche,category,popularity and usage. Dont throw too much stats at them.

Second paragraph should be an argument “Why you”. I believe in having it at starting so that advertiser dont get bored and rush to straight away costing section to compare with other offerings. This way your purpose,reason and costing will always be read. This section should clearly help advertiser identify target audience of your site and your sites positioning against the competition.

Third Paragraph should explain advertiser services/product your site offers to your target audience. This is easy as its just listing sites usability and part of your vision.

Average site user Profile: – I like to put this as a seperate section again so that if in all the sales talk this information does not get clearly layed out to advertiser he may overlook the proposal.

Important Segment : Identify your potential site advertisers. Example : Online Travel E-commerce companies – give out points in their favour .So that if your proposal reaches out to someone in network he/she doesnt need to use mind to see who will benefit from advertising at your site. They can just forward it straight away to person from the vertical in their contact.

Once done with that provide a layout with description and value it can derieve for a potential advertiser. In the end put in tabular format the costing and your contact details.

With these ingridents your proposal is ready to hit your address book. Will be more than glad for people to refine it further down.

27 Responses to “Online Advertising Proposal – How to write for your Website”

  1. 1 Brennan February 11, 2008 at 8:06 pm

    Great article – Could I see a sample proposal?

  2. 2 aphioni March 9, 2008 at 10:32 pm

    thank you- i would also be interested in seeing a sample. gret information- glad you shared!

  3. 3 Gourav October 9, 2008 at 1:31 am

    what about the quotation?

  4. 4 Busines Consultants July 16, 2009 at 8:45 am

    Good article, please share the sample also along with the commercial proposal/ quotation

  5. 5 Joe July 21, 2009 at 2:47 am

    You have interesting and possible good information. However, if you are going to consider yourself an expert at writing proposals you may want to keep an eye on spelling and grammatical errors.

  6. 6 P.J September 2, 2009 at 6:36 am

    Thats a very focused article,we will be glad to see a sample.
    Thank You.

  7. 7 richard September 30, 2009 at 11:48 am

    really good article, was actually in the process of making my proposal when i stumbled upon this… good to see that i was on track and opened up my eyes to some stuff i overlooked..

  8. 8 Blak Aende October 22, 2009 at 6:03 pm

    Hey Guys,

    I need ideas on TVC on Protect & Conserve trees.
    Am doing a mega proposal on forest conservation
    for our government.

    You can reach me on

    Thanx in advance

  9. 9 Atuadi Onyinye Pearl December 14, 2009 at 9:30 pm

    Thanks for what you are doing. Please, I need information and possibly, a sample of how to write a proposal (a letter of proposal that is very catchy and enticing)to a company, offering an advert space in a magazine you work for.
    Thank you so much.

  10. 10 Seema January 1, 2010 at 5:13 pm

    G8 information. Plz provide sample proposal

  11. 11 P.J January 1, 2010 at 11:22 pm

    Well i gather from what i have observed over a peroid of time is the level of enthusaism and entrepreneural Spirits amonsgt my fellow brothers and sisters who use this medium,I wish there is a way we all on this link with positive and poductive concepts will come together to form an associacian or club with the focus of creating a platform to deliberate on issues of business limitations and the future.Register your thoughts to
    I wish all you comerades a Fruitful New Year. Pray for a new lease of freshness to life and work…

    Kind Regards.

  12. 12 frank August 21, 2010 at 2:46 am

    Hello I’m a student at UCLA and wanted to see what an actual online advertisng proposal would look like. Do you have samples for my research? I can source you if you need.


  13. 13 holidayindiaonline November 9, 2010 at 3:37 pm

    i m devendra bhandari web developer in holiday India promoting and advertising


  14. 14 Andrew in Uganda November 28, 2010 at 8:18 pm

    Hi, I have a site about Jobs, which advertisers should i target, i really want to get some advertisers.

  15. 15 Nanda Kumar Mongar February 9, 2011 at 2:11 pm

    Thank you so much for giving such a great idea when we are just start our busness online using our website.

  16. 16 Ayobami Akanji March 3, 2011 at 9:25 pm

    A very impresive pathway to buld an empire. Will appreciate if you showcase a prototype.

  17. 17 gaurav sawhney August 17, 2011 at 4:41 pm

    need more detail…… send me at

  18. 18 Theophilus Asomah - Kyeremeh September 5, 2011 at 2:54 pm

    pls cld i have a sample of how to write an advertising proposal for a website thnx i need it asap

  19. 19 Diva Dora November 9, 2011 at 9:21 pm

    Great, I would appreciate a formated sample of the application.

  20. 20 Arijit April 5, 2012 at 12:02 am

    Great article..
    I found this article very helpful when I was planing to write add proposal to various photogrammetry companies.
    Yah!! Thanks again.

  21. 21 Heena khan October 17, 2012 at 1:10 pm

    Thanks for sharing this useful information. I have just started my website So, for promoting it I need advertiser. So, help me out in writing attractive add proposal by showing some examples.

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January 2007

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