Indian Online Deal Aggregator – New channel for E-Retailing

In continuation with our effort to bring out advantages of e-retailing. We look at online deal aggregator and how they are different from comparision website and value they can help you derieve.

Worldwide scenario is seeing rise of e-retailing with retailers who had invested in online sales channel comming out of red. This is a sign of encouragement for new breed of organized retailers joining the bandwagon to take the advantage.

Retailers need to maximize their interest by creating online pressence which is compatiable with new channels like comparision shopping websites,online deal aggregation sites etc.

About Online Deal Aggregators

In the west they are also called the leachers but personally i feel that these sites help consumers reduce time in sniffing through dozens of e-retailer sites for finding deal of the week. Its a newsletter website open for public advantage with link directly to the product page on merchants website. They are not selling things to you their motive is to provide right information at right time

Difference between online deal aggregators and comparision shopping websites

comparision shopping websites need more than 2 merchants offering same product for them to compare online. Now With e-retailing still a niche we dont have smaller merchants playing in this space competing at price factor to catch consumers. Most of them people joining the e-retailing bandwagon at this stage are manufacturers directly.

But Doest, Indiatimes shopping and rediff shopping exist to provide comparision ?

well as an organization foraying into e-retailing one need to understand all of the mentioned providers are e-commerce platforms. They help merchants setup shop and host their catalogue. So same merchant can be hosting his catalog at rediff shopping and indiatimes shopping. This defeats the purpose for comparision shopping websites.

So How to make your Online Shopping cart compatiable for these channels ?

Se for indian retailers cost is a big factor so for now will advice them to look at RSS – catalog syndication this will benefit them in reaching out to a larger audience and be ready portals corping up as new sales channels.

More of this will get answer from this small email interview with Nidhi Modi from which will help you understand the new medium of online deal aggregator and whats in for any e-retailer/merchant.


How does differentiate from other shopping aggregation sites like ULTOP? is primarily focused on serving best deals to its visitors. However ULTOP is a good effort to bring the online comparison shopping in India.

We publish new deals everyday or sometimes even 2-3 times a day to serve the fresh data to the shoppers. Lot of people purchase stuff when they find a good deal on it, whether or not it’s on their immediate shopping list. Users visit our site to check the daily deals and plan to buy a product if they are getting something for really cheap prices. I would like to visit Ultop when I would like do initial research about the product, compare or read reviews but it tedious to visit every product to find the good deals.

With live feeds of catalogue not available how are you managing to keep track of new items being posted?

Currently the process is manual, so we do all the hard work of searching the shopping websites and gathering information. Not getting the live feed catalogs from big online merchant is the main constraint.

We understand that we cannot scale up with the manual process and hence moving towards automation (or better call it semi-automated). We have some 22 sellers/merchants registered with us who provide us their catalog data and the number is growing everyday. These merchant are companies like and sellers on shopping portals like rediff or Indiatimes and provide us the data in our format.

Deals cease to publish on the expiry date mentioned by the merchant. Also our team checks the website to remove any stale deals.

I had a good discussion with the team in Redmond, WA few weeks back regarding the need for automation. You can check the summary of our discussion on

What is current site usage statistics in terms of hits etc. How are you monitoring user click through to other shopping sites?

With online shopping is in nascent stage in India, we have around 1500-1700 page loads everyday with 500-600 unique users. However we are getting word of mouth publicity and visitor trend seems to be good.

Yes, we do register the clicks to analyze the traffic we send to other shopping website. Recently we started sharing this data with registered merchant to show them the value addition we are doing to their business.

What is your basic revenue model and what volumes do you need to generate to become a major force or starting point for Indian shoppers?

We do have a revenue model but still not any significant revenues to mention however we earn some money through Google ads. But Google ads are not our main focus for revenues. We plan to move to CPC model soon and also actively looking for affiliation programs.

We just started our journey and it’s a way to go to become a primary online shopping source for Indian shoppers. But we are running fast!

Your own views on e-retailing scenario in India and is their enough products available in Indian internet online space for an online aggregator to function?

There are 38.5 million Indians online as per the last forecast from IAMAI. The Internet offers an audience that will grow to a 100 million users by 2007-08.

Internet & Mobile Association of India (IAMAI) forecasts that e-commerce transactions will cross the Rs 2000 crore mark (2006-2007) which translates into an increase of over 300% from financial year 2004-05.

Great opportunities for merchant and consumer are about to unfold. I agree that e-retailing is still to pick up but it going to explode in a year or so.

e-retailer’s with the advantage of low operating cost with give retailer (only with offline presence) run for their money. Big retailer needs to create an online presence like, the latest offering from Pantaloon Retails.

There may not be sufficient products available online currently but they will be available in very near future. Anyone who wants to play this game should buckle their shoes now!


28 Responses to “Indian Online Deal Aggregator – New channel for E-Retailing”

  1. 1 Madhur Khandelwal January 30, 2007 at 12:10 am

    Absolutely agree with the response to the last question. ecommerce in India is in its nascent stages and looks poised to grow with travel sector being the clear leader. Once we start seeing some activity, a lot of supporting business models will emerge and the very important one being affiliate marketing and CPC lead generation. Once the e-tailers realize the importance of this channel, getting data feeds from them should be pretty easy. I say this from experience working at one of such companies in the US.

    Sanjay Mehta from has written some really insightful comments at our post at from his personal experience running an ecommerce site for 8 years now. Its very interesting how the dynamics of Indian markets are so different from that in the West. But things usually find their way and I hope we soon have our own and other elements in the ecommerce.

  2. 2 indiawatch March 14, 2007 at 6:33 am

    Ultop is now ( Let’s see what more TolMol offers in coming days and months for India’s online shoppers.

  3. 3 Seshadri March 14, 2007 at 8:12 pm

    Would like to point to, another site in online comparison shopping search engine and deals space. They cover good amount of products.


  4. 4 Kiran April 18, 2007 at 5:33 pm

    Hmm, nice to see indian online retailing sites. Now another site( is there promises to provide best deals on products of common interest. Lets see what we can have from them.


  5. 5 sarath ks October 11, 2007 at 5:08 pm

    Another online shopping portal has recently launched in bangalore named They have introduced grocery shopping online and have come up with a cool user friendly interface which will ease the shopping experience online.They also assure one day delivery on purchase and have very good payment options like paying by sodexho meal pass,credit/debit card online and on delivery.I think will become a good competitor in the online shopping industry in india.

  6. 6 Rakesh October 11, 2007 at 5:17 pm

    @sarath ks

    Ya its true about
    I had recently shopped from that site!
    The grocery shopping is the first of its kind in India!
    But it would be better if they could add other items like electronic goods!

    Overall its a good site!

  7. 7 binny bansal November 21, 2007 at 12:42 am

    I think that as the e-commerce ecosystem evolves in India sites like dealmaadi and tolmol will gain relevance. As of now though I don’t think there is anything worth comparing out there. Thats why we have started a new online store which is currently selling books. The idea is to be fully customer centric, one thing that is totally lacking in the major e-comm players right now. Do give it a try. You won’t be dissapointed.

  8. 8 Kiran January 17, 2008 at 11:11 am

    I like
    They got lot of great deals with easy to find search options.
    They also got many other ad zones Jobs, Real Estate, Autos, Merchandise, Yellow Pages, Local Events, Personals, Services, Travel…

  9. 9 Amit Banda June 8, 2008 at 7:34 pm

    Today, the number of deal merchants have also gone up on the lines of online retailers . It is becoming diffult for online retailers to provide their catalogue to all these merchants.

    I also suggest that all online retailer should join hands and compete with the offline market. Today we have the largest online catalogue of branded watches while some other portals have their expertise in Apparels, Electronics etc. Joining hands would add value to both organisations. Rather than treating each other as competitors, lets treat each other as friends competing with the offline retailers with plans to bring more and more customers online.

    Lets come together and build a strong online foundation.
    Powered by Rinks Retail Pvt Ltd

  10. 10 Mahesh October 15, 2008 at 1:36 am

    Check out for deals and coupons for indian users and also for many many other countries.

  11. 11 Anthrax January 18, 2011 at 10:54 pm

    One of the fastest growing deal aggregator in india has to be

  12. 12 Manan January 24, 2011 at 4:35 pm

    We wanted to get in touch allindiadeals but have not been able to do so, through their site.( Their contact form seems to be not working)
    Could you send us any contact details of AllIndiaDeals.


    Manmeet Kalra

  13. 13 Gaurav March 20, 2011 at 3:10 pm

    A nice daily deal aggregator i came across is

  14. 14 Rahul Arora April 18, 2011 at 11:16 pm

    We are a new player in deal aggregation area. It becomes difficult to navigate the ever-increasing daily deal websites. Our job is to provide a one-stop place for users to check all deals at one place. The link to our website is We have tie-ups with 30 websites.

    Apart from users, we also provide an API for businesses interested to show the aggregated deals on their app/portal.

  15. 15 ashish kaushik June 4, 2011 at 1:18 am

    Dealsonline4u is the best and first fully professional Indian deal Aggregator sites. We find the best daily deals, weekly offers and group buying bargains India has to offer, then list them together on the one site, saving you time AND money. on quality brands and products and make it easy for you to discover and share these offers with your friends.

    Just connect with http://www.dealsonline

  16. 16 ashish June 21, 2011 at 12:44 am

    Dealsonline4u is the best and first fully professional Indian deal Aggregator sites. We find the best daily deals, weekly offers and group buying bargains India has to offer, then list them together on the one site, saving you time AND money. on quality brands and products and make it easy for you to discover and share these offers with your friends.

  17. 17 Photo Frame August 4, 2011 at 2:43 pm

    This blog explains about Indian Online Deal Aggregator – New channel for E-Retailing and how we can deal the Aggregators through we can monitoring user click through to other shopping sites etc thanks for useful posting and sharing with us.

  18. 18 kumarmohit August 21, 2011 at 3:47 am

    another website is it is different in a form that it helps in creating geo tagged deals and its free. Its a deal aggregator and an online app

  19. 19 DealSpeaks (@DealSpeaks) August 28, 2011 at 5:12 pm


    Nice to see that the somebody is working on aggregation of deal sites. We definitely need a reviewer of such deals so that worse deals can be ignored on the outset. The foremost reason being preserving a culture of good deals for the consumer. My analysis suggests that we are light years behind the US retail commerce simply because of two reasons:

    1) the demand is still small in india
    2) the retail space is not complementing but competing the deal space

    Deal market in India is mostly a service domain marketing channel. the reason being that the deal sites are still in that stage of the lifecycle where they can sell anything by reach. In one word quality is missing from all aspects.

    1)Quality of deal through price is foremost
    2)Quality of deal through presentation is again far behind
    3) People think clone sites of clone makes an Indian Groupon
    4) Pumping money through freebies is just cutting them deep.

    I believe an honest critic and tabulation of all deals should be presented by one provider. It would act as a market research for consumers of deals. A first step in such direction is

  20. 20 Nithi September 29, 2011 at 9:15 am


    I would like to introduce another deal aggregator in business… they are listing deals from some 10 deal sites and they look promising.. Most of the deals listed are based out of Mumbai and Hyderabad through..

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  23. 23 Neeraj October 22, 2013 at 10:08 pm

    Check out the list all the best online deals across India.First of its kind in India.We are sure every one will like this.Feedback is welcome. MasalaDeal provides only online deals across the India not cities wise as other daily deal websites do.No login required to browse the deals.Just visit the website.You have the option to browse by categories,stores.

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  26. 26 ripon3000 November 12, 2014 at 2:17 am

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  27. 27 shopping January 2, 2015 at 2:31 pm

    In addition to the books, day to day accessories and clothes, perfumes, shoes are bought in large numbers.
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  28. 28 Ranjeet Singh November 2, 2015 at 9:04 am

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