In India we have recently seen advent of online bus ticket reservation model .Companies like Redbus.in which is in incubation with TiE-EAP bangalore are being seen as the next big thing to reveloutionize the industry. As bus is the preffered form of transportation for millions of indians every day. In this post we look at the model and its capability for replication and sustainabilty
– Biggest thing against Online Bus ticket reservation in india is that buses dont run by timetables. Official every bus has an assigned route and timetable to match but unfortunately this is not the case. Hence taking money for a service which cannot be guaranteed is another issue. Now some of you may compare it to flight delays but then again your plane would not skip the airport. Buses some time dont stop at scheduled stops or may stop at unscheduled one by their own wish.
– Lack of organization form of transporters mainly this domain has been dominated by state transport corporation or small operators with upto 5-10 buses. Again private operators are yet to follow rules and routes and in tend to save road/toll taxes take non pre determined routes.
– Long luxury buses have just entered the market in last 2-3 years. With comming in of VOLVO we have seen bus travel sector compete with railways.
– Ticket prices for buses are very less and loading of service fees/transaction charges makes a big difference on non-luxury bus ticket pricing.
Reservation via call centre and via mobile phone payments. Passenger upto 30 minutes prior to journey can login via mobile phone to see which bus suites his requirement, make payment and is provided PNR# which can be checked at time of boarding the bus. This way instant travellers can benefit from such arrangements otherwise people will only use these services as time table checker and for trip planning instead of reservation.