Archive for February 20th, 2007

How to find Business Idea!!!

When a person is about to venture out on journey of establishing a business of his own. Its very important for to carry the right set of tools and information resources to keep brain going in the right direction. These days some people suggest buying “Art of Start” by Guy Kawasaki and some preffer to suggest new book by Mindtree COO ” High Perfomance Entreprenuer”. Though these books surely help one in deciding how to go about venture planning and how to evaluate your business idea they dont help the biggest bottle neck faced by any wannabe entreprenuer which is identifying pain point or business idea.

Though the best business ideas are generated when you experience a business pain point yourself. Example visaonnet.com was thought about when standing in line for visa to US at 6 AM in morning. But for others their are potential ways to atleast get your thinking started.

Read business magazines rather than tech magazines. Business Week, Business Today, Business India are couple of them which i stock every month. Others maybe dataquest which has business angle to information technology. The idea is to help you understand what others are doing in market what are their potential goals and plans. Now once you understand in what direction are the organizations moving you can initate your thought process which include thinking patterns based on your domain expertise to analyze potential bottle necks businesses may face and how they can be removed. Once you identified the pain points do your research further to see if their is something available in market or is their something with potential to scale up to solve the problem.  Try this for 1 month i can guarantee it will surely make your brain tickle and think of some business problem which you thought for which solution always exsisted.

Custom T-Shirt Printing/Corporate Gifting Business India

Abroad it might be common for small businesses to use corporate gifting service for small 10-15 orders. Its yet to pickup in india. The reasons are plenty first of all the indian corporate mindset. Till few years back companies were king and we use to live in a socialist world. As companies knew their were no alternative to them where will customers go.

As the india is rising so is the customer awarness and his ability to switch sides with a blink of the eye. Companies have realized importance of brand building and customer retention. Though this maybe true custom corporate gifting business has not evolved leap and bound as compare to its counterpart in the western countries. We still stick to traditional t-shirt mugs and calendars. Secondly you cant get away with small numbers hence this leaves out the masses of small companies which have realized the potential of branding and opportunities it can create.

Going forward  idea behind this post was to review site called smilenprint.com , Recently recieved their note pad via post.

Though the site is not designed too bad and comes with full locker to upload images and select t-shirt color etc. The problem is lack of creativity,flexibility and use of software right. They could have create a flash 3d shirt with ability to place users image anywhere on shirt. Why not give company option to put logo on the collar instead of traditional pocket. Though the concept is good they have to use technology right to reach out to mass and software has to be innovative and suggestive in nature. Example show them samples of exhibitors etc. Another important thing missing on the site is pricing. India is a price sensitive market hence display of pricing on homepage to attract customer to know how many orders they goto configure to get pricing right is essential.  Second problem with the concept is not identification of a clear niche they are trying to provide photo printing service and corporate gifting services. Problem is they need to understand they are 2 clearly different genre..though business process might be quiet same!!!

Cyberica needs to design some t-shirt and will be conducting full excercise via an online vendor. If you guys come across some online vendors do reffer their url’s by leaving a comment.


Contact Details

E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
February 2007
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