Abroad it might be common for small businesses to use corporate gifting service for small 10-15 orders. Its yet to pickup in india. The reasons are plenty first of all the indian corporate mindset. Till few years back companies were king and we use to live in a socialist world. As companies knew their were no alternative to them where will customers go.
As the india is rising so is the customer awarness and his ability to switch sides with a blink of the eye. Companies have realized importance of brand building and customer retention. Though this maybe true custom corporate gifting business has not evolved leap and bound as compare to its counterpart in the western countries. We still stick to traditional t-shirt mugs and calendars. Secondly you cant get away with small numbers hence this leaves out the masses of small companies which have realized the potential of branding and opportunities it can create.
Going forward idea behind this post was to review site called smilenprint.com , Recently recieved their note pad via post.
Though the site is not designed too bad and comes with full locker to upload images and select t-shirt color etc. The problem is lack of creativity,flexibility and use of software right. They could have create a flash 3d shirt with ability to place users image anywhere on shirt. Why not give company option to put logo on the collar instead of traditional pocket. Though the concept is good they have to use technology right to reach out to mass and software has to be innovative and suggestive in nature. Example show them samples of exhibitors etc. Another important thing missing on the site is pricing. India is a price sensitive market hence display of pricing on homepage to attract customer to know how many orders they goto configure to get pricing right is essential. Second problem with the concept is not identification of a clear niche they are trying to provide photo printing service and corporate gifting services. Problem is they need to understand they are 2 clearly different genre..though business process might be quiet same!!!
Cyberica needs to design some t-shirt and will be conducting full excercise via an online vendor. If you guys come across some online vendors do reffer their url’s by leaving a comment.