Ginger hotels an budget hotel initiative by Taj Group finally has an online presence . The hotel website is available at http://www.gingerhotels.com . The site provides necessary information on format of the hotel and services offered. Example The most advertised self-check-in facility. Pick and Drop counter using which you can get your laundry services done as well as order food from restaurants delivering near by. This is pretty good keeping in mind most of the people who stay at budget hotels tend to eat outside the hotel due to food tend to be more expensive in hotel as compared to eateries in neighborhood.
Anyway getting back to the hotel reservation engine used. The site is not compatible with Firefox and Opera browser hence had to do extra effort to open internet explorer to test the site. Finally when the reservation engine loaded correctly on the server after providing my dates and contact information the site took me to a registration page which again asked for the same information and created a user name and password with the details provided. On login with the same rather than advising me on selection made or if the rooms are available on set date and confirm the total cost for the stay they took me straight to Online ICICI Bank payment gateway web page.
Very bad by any online reservation engine standard. This will lead to great loss of advertising revenue for converting site hits into sales. We have sent an email to Media relations officer to forward our review to concerned authority in the organization lets see if Ginger hotels can respond back with changes to take advantage of web as an effective sales medium