Where are the Cricket World cup 2007 innovative web 2.0 applications ?

While doing a search on i believe thousands of site which should have come up by now keeping in mind world cup stands officially open. The web has not reacted as it did during 1999 or 2003 world cup. We dont hear much about web based cricket competition or cricket leagues being followed online though we are living in era of social networking and these are the additions these communities can really use to keep the user interested in interactions. My first stop was sixer.tv which was launched in 2006 to see if they are offering anything new to their cricket crazy fans. Unfortunately their was not much activity from their end.

Went through couple of other sites trying to use social interactions around cricket as the center of attraction but nothing really sounded will click. Some remarkable mentions could be cricketology.com and mainbhibookie.com . Cricketology uses social networking at its core and can be a glorified message board system done using web 2.0. But mainbhibookie approachs the problem from the real indian mindset bring in interaction with sense of competition. Though they dont have option for you to build your own team and compete like ESPN star sports fantasy sports league but they do allow your local rival community competition on man of the match or best 3 performing batsmen and bowler comparision from match to match to continue.

Again these sites dont carry lot in front of revenue model but advertising should be expected mode. Important thing these sites should do keep in mind in how to constantly generate content and become an alternative to cricinfo.com or cricketnext.com .

Update 13/03/2007 : Cricketology update the site a web 2.0 product focuses an attracting users by giving points to play betting fantasy league game but to earn these points user need to buy products from their e-commerce store. Though the business model sounds very innovative but keeping in mind people apprehension in regard to shopping online and how much the rest of the process is dependent on people buying something to earn points to use other features effectively it defeats the whole purpose. Cricketology will be better of going the offline tieup and coupons way like by attaching googleads model for attracting users to click google ads via cricketology and earn points. Something like mybonuspoints which gives you points to shop at vendors or just read spam email. The registration email which came in from cricketology doesnt advice me on any free points but as the comments say you get free points. So here it goes hope you guys have fun with cricketology though it may not be my fav app of the year yet.. Best of luck pavan


4 Responses to “Where are the Cricket World cup 2007 innovative web 2.0 applications ?”

  1. 1 Jeff Whitehead March 13, 2007 at 3:12 am

    Try creating a channel in iJ.am (http://iJ.am) and see if that will give you Cricket World Cup results. iJ.am is continuously processing up to 1 million news and blog items per day. It is a free site.

  2. 2 pavan March 13, 2007 at 12:12 pm


    It seems to me that your review of cricketology is not correct.

    The site does not have a social networking angle to it. We have a few web/mobile 2.0 things in the works and will bring them to light over the next few months.

    We have created an online game that takes the prediction model to the next level, created an online property that has a revenue model and are taking the offering to mobile phones next, soon after the World Cup.

    I would appreciate if if you would register and play the game to get a better feel for it.

    Thank you,


  3. 3 Vishal Kothari March 17, 2007 at 11:24 am

    Hi Siddharth,

    You are right. MainBhiBookie focusses more on the rivalry competition and judgemental skills of a user. We didn’t want to build another Super Selector or just any other game which is already there.

    The concept arose from a few friends who used to play this game offline. 🙂

    We are constantly adding new features to the site. Some of them were Scorecard, showing users the breakup of their score (this one will be up today), and few others as well.

    Obviously Prizes are on their way to be put up by today. 🙂 The idea behind MainBhiBookie was to keep things simple. Starting from registration to the actual game.

    I also reviewed cricketology.com. Nice UI Pavan. Good work. 🙂


  4. 4 Sam March 29, 2007 at 8:05 pm


    Just read this interesting post. didnt see you mention anything about the game on rediff.com

    Take a look see.


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E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
March 2007
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