When i sat down to do a post it was to be agencyfaqs.com vs exchange4media.com which is a better service portal for media professionals in India. If you take notice regular blogs which people follow like contentsutra.com or alootechie.com generally refer to these 2 sources on recent news announcements.
Business model wise both these sites sit on the same plane with basics principle of “content being the king” . But with changing landscape of digital media world and internet playing an important communication and management tool for media companies and individuals alike the need of the hour is for re-invention of the business model to make it more commercially viable rather than just being dependent on advertisement for newsletters etc. Few of the areas both the portals can grow
freelancer Marketplace – In India till date for free lancers their is no common marketplace available where media professionals talent could be attracted and common billing platform be provided. So that based on strict guidelines and process managed via software freelancers and agencies can interact with each other. With freelancers counting for a large contingent working in print & media industry it makes more sense for these portals to move forward from the job boards and integrate a full blown marketplace.
With so much news on agencies coming in its about time these portals try to organize information in terms of profiling of agencies including structuring of all news information on key people in agencies, campaign they run client maintained. As such information is useful for corporates researching which media company they would like to select. This can be based on subscription model for corporates. Currently agencyfaqs does sort the information based on product and agency wise. But still lack of ONE VIEW take the sheen out of such valuable content they have to offer.
I like the agencyfaqs.com message board and advertisement/campaign ranking system especially Cirus used to be really good. But exchange4media scores on account of analysis figures needed on numbers from the industry.
Site design wise Agencyfaqs.com scores way above exchange4media.com . But both the site need serious design restructuring . They need to give it a portal outlook for making it look more easy to use software as advertisement on pages it really making it difficult to find information in right corners.