Social Networking Portals vs Online Matrimonial Portals

Recently i came across an article talking about need for setting up online dating networks in India. They talked about market available effect of social networking sites in developing the segment etc. This made me run some statistics on both the segments. This not in brought in some interesting facts on how online matrimonial portal model is here to stay and also dismissed Online dating networks viability in India.

Social Networking Portals :  14-30 active user group of these portals. Where most of the activity happening in 16-24 segment. They are high school or college going students with internet connectivity and looking at cheaper mediums to remain connected with friends. The main objective being achieved remain connected with existing friends.

Online Matrimonial Portals  : 18-40 though may look quiet similar in target age group but people coming online are with defined objectives. Once the purpose is solved no need to remain in touch with people you are connected with. Status of one’s availability is clear and lot more truth put in the profile of users as compared to one being hosted by social networking portals.

Social Networking portals like facebook or even orkut cannot replace matrimonial portals in india as the cultural difference exist in a big way where in decision of marriage more than mutual consent  – family & societies involvement in process is integrated. Though in longer term it will surely effect the social model where more and more people if they remain in touch will increase closeness and in term likeness but not effecting the matrimonial advertisement model directly.

The biggest gainer from the online matrimonial segment has been the NRI’s abroad which earlier had difficulties in generating lot of queries without involvement of some local in india. Talking about NRI segment as they are suppose to be more connected or technology savvy the use of social networking tools in NRI is limited in remaining touch with people they have known and have lost touch with eg school friends, old social network,college friends, job mates etc. They are not actively using this tool to discover new people and get connected as indians still refer to it as freak stalking!!!

Keeping all the above in mind Online matrimonial portals like are here to stay and are safer option to find some one to be committed to rather than online social networking portals.


17 Responses to “Social Networking Portals vs Online Matrimonial Portals”

  1. 1 ALK October 15, 2007 at 6:45 pm

    Social N/wing is too broad and search for a life partner through matrimonial web sites seems to be focussed activity. Maybe there is some space there for a service that can help people find their life partners (‘love’) based on common interests and without having to go the arranged marriage route a.k.a the matrimonial web sites route, which in many a cases is looked at as a last resort by many a young people.

  2. 2 College Network November 18, 2007 at 12:40 am

    Thank you for giving us the opportunity to list, we would like to inform you on our new College Network Place…

    The College Networking Cafe is designed to give a social networking utility that connects college students with other college students from around the world!

    Students can use the college networking cafe to keep up with college friends, news, upload photos, share links and videos, you can also become affilates to help build your own community and just learn more about their fellow classmates.

  3. 3 chukdate February 23, 2008 at 9:15 pm

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  5. 5 Ixap February 9, 2010 at 1:18 am

    Merging Social-Networking and Matrimonial activities is there in my mind for a long time. It is a great thing to implement. I know the difficulties with most of the matrimonial websites (esp in India). First thing, you need to pay beyond a level.

    But, as SN concept is a very vast and vague one, merging both of them needs an extensive research so that, it will really help the future users.

    Most matrimonial websites provide a little degree of privacy compared to the openness of SN. (though privacy concepts are there in SN, most often it is ignored) So, while designing a “Matrimonial-Network” or “MatriSocial Network”, we need to takecare of lot of factors to:
    1. Provide more privacy and security (whenever and whereever needed)
    2. Provide more ease of access to other’s profiles.
    3. Restricting spamming.
    4. Defining protocol for wordings and messaging (words and grammer), in order to totally avoid indecent messages being sent.
    5. Redefining the social networking aspects that esp suites for matrimonial communication and hierarchy.


  6. 6 Himanshu October 25, 2010 at 2:45 pm

    Thanks for the information.
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  8. 8 Harun Rashid January 11, 2013 at 3:08 pm

    Thank you for the very informative article. The difference between social networking and online matrimony are there, but there is a site that has joined the two themes together by imitating real life. The sites called

    It will probably suit people from backgrounds, such as my own, where family involvement in the online matrimony process is also important. In any case thats for you to decide.

    Harun Rashid

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