Event Ticket Selling has been a big business abroad where agencies like Ticketmaster has become billion dollar businesses specializing in selling Tickets for concerts to sports events. India which has recently seen increase in number of international artist coming in and with usage of credit card going high as a suitable destination for launching such convenience services.
Coming from delhi where generally most of the events are sold out due to sponsors generally taking the tab to entertain V.I.P’s finding even where the tickets are retailing is a big job in itself. While looking for tickets for the latest Akon Concert i bumped into ticketpro.in an online exclusive retailer for the event.
Ticketpro.in website is not really in line keeping in mind the new web 2.0 e-commerce b2c sites we see these days. Its pretty static with an integrated shopping cart. The site doesnt organize the information properly nor does have a great navigation forcing people to buy tickets online. Probably after going through about us section i realized that ticketpro is currently concentrating on selling event tickets why their partners more instead of online channel. Reliance Web World and Planet M leading the cart. What ticketpro.in is not realizing is the potential and power of internet to sell these events ticket combined with banner advertising on social networking sites. They can also look at something like an Facebook application which gives out details of latest concert and ask people to send out invites to other people in the group hence extending the commerce.
For now their is room in india for more organized ticket selling companies to come in but a concrete business model will require work to start now to be ready for big events boom in india starting from 2009.