Traditional Media dumping Paid Content sections on their portals

If you like reading magazines and newspapers online you always wonder why they tend to keep some articles behind paid content sections when similar news items or analysis could be available free of cost somewhere else on the internet. Going back to 1999-2000 when web 1.0 bubble burst happen and just surviving on net based advertising became non feasibility to run online portals.  Most of the portal managers came up with solution to ask users to pay keep reading content of their favourite newspaper or magazine.

With google changing the whole game with bringing in advertisers back into the picture and increasing value of ad inventory.Its becoming more sense for traditional media to dump paid content model and concentrate on sucessful integration of target advertisement. Wall street has been recently in news for considering dumping the model and so has lot of newspapers moved away from model. Looking in india Hindustan times was looking at charging their customers for accessing the epaper which is 100% copy of the offline paper being distributed. But some sense got to them and they decided to stay clear from the model but lot of magazines in india like business world are dependent on subscription based business model. Though if you are using these sites you may see lately they have started to release more content to free publishing domain but these publishing houses need to adopt to new advertising oriented model or user base generation model so that even if advertising bubble burst again with defined user base something new evolved could easily be incorporated.

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September 2007
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