Archive for September 28th, 2007 – Indian Online Wedding Site Creator Review!!!!

This morning when i got an invitation to review i was pretty surprised keeping in mind nor am i married(or plan to get married any soon) nor such a good blogger who people would send their site for review.

But would thanks Vikas for sending me out invitation code as Rajesh @ always tend to get one sent like 1 week prior to other bloggers.Anyway by the time i got down to writing it Rajesh had already made his post. Still here it goes. is beginning of creation of digital services built around proven business model of online matrimonial classified listing. The site to attract visitor in its free service stage provide facility for couples to create online wedding site where they give handy tools which can be used to save the memories and share tasks. Example i live the RSVP thing or you may say guest list creator where both would be groom and bride can share guest lists etc. But the main service or functionality which site focuses lot is on Uploading pictures to share in website design format with people/friends.

Though the site technology wise is good with nice use of AJAX and all what i really couldnt figure out when i can host my picture on Yahoo Albums or flickr why take the extra effort to create another wedding site. Secondly The site is concentrating too much on collection of information/images as memory and not helping todays fast lane first in love then getting married couple arrange activities etc.

Couple of years ago i burnt my hands building a site called where the model was to do something similar but if could add my listed below wish list. I am certain their business model will flourish and will get invited for a treat of coffee at their office.

Wish List

  • Create facility to add tasks to be done and help in dividing work for marriage into steps.
  • Help Delegate tasks to friends and families keep track and let couples remain organize.
  • Monetize by offering help on each objective from finding Wedding venue to brides jewelery

So its very basic get an Project management software customize it to act as a wedding planner and boom you are out there way ahead of etc. See the idea is that you supplement the classified sites but you have potential for addressing a bigger segment bigger market than what or other matrimonial sites are offering. Concentrate on pre-wedding things more instead of post wedding. Post wedding is a market in itself where the business model avenues are totally seperate and you need more services instead of just facility to host pictures and add contents on their life as a couple.

Cute concept but need a good business model to grow and stay. Wont mind consulting!!!

Is Today’s time best to work for someone else or work for yourself

This is a question which was recently put to me on a visit to IIFT B-School by couple of students. To everyone it sounds a no brainer but if you are running a startup especially if you have bootstrapped your way through you understand in which direction is this post going.

The student in front of me were from hard working middle class families with dreams in eye to earn lot of money quickly and in hand with information on startups getting funded millions of dollars. Telling them yes is easy as our job is to motivate the youth of today but one surely need to share with them the dark realities of life.

In real world not all companies get funded millions of dollars. Not everyone can come up with validating idea which will create bandwidth for huge money. Although the students carry the top B-School tag which they feel can help them open right doors at right places but ground reality is its not having just the contacts which help but finding ways for utilizing them right.

If you try to answer the question you need to analyze what is your vision vice-a-versa skills available with you to achieve it. Secondly Entrepreneurs are not only made by their self confidence and belief but belief of people around them their family their friends as their comes time in every persons startup life cycle when he/she would like to give up everything coming under the pressure.

So are you cut for it?

If you are a person who has already been working for some time and feel working for self is your calling then take the risk now and get into it.As you wont regret a bit. But if you are person who is just finishing B-School and after participating in couple of B-Plan comptt. feel motivated to get in. The answer would be NO. Why ??

My suggestion is you should first work for a similar idea kind of company probably nurturing in startup environment where you can implement and test skills on someone’s else money probably sharing similar goals and ideas. 1-2 years down the road you will figure out yourself if you are meant to take such risk to succeed and make something which stock market will go crazy investing in.

Contact Details Call Me :+91-9910444460
September 2007