This morning when i got an invitation to review firstphera.com i was pretty surprised keeping in mind nor am i married(or plan to get married any soon) nor such a good blogger who people would send their site for review.
But would thanks Vikas for sending me out invitation code as Rajesh @ Alootechie.net always tend to get one sent like 1 week prior to other bloggers.Anyway by the time i got down to writing it Rajesh had already made his post. Still here it goes.
Firstphera.com is beginning of creation of digital services built around proven business model of online matrimonial classified listing. The site to attract visitor in its free service stage provide facility for couples to create online wedding site where they give handy tools which can be used to save the memories and share tasks. Example i live the RSVP thing or you may say guest list creator where both would be groom and bride can share guest lists etc. But the main service or functionality which site focuses lot is on Uploading pictures to share in website design format with people/friends.
Though the site technology wise is good with nice use of AJAX and all what i really couldnt figure out when i can host my picture on Yahoo Albums or flickr why take the extra effort to create another wedding site. Secondly The site is concentrating too much on collection of information/images as memory and not helping todays fast lane first in love then getting married couple arrange activities etc.
Couple of years ago i burnt my hands building a site called rishteyonline.com where the model was to do something similar but if firstphera.com could add my listed below wish list. I am certain their business model will flourish and will get invited for a treat of coffee at their office.
- Create facility to add tasks to be done and help in dividing work for marriage into steps.
- Help Delegate tasks to friends and families keep track and let couples remain organize.
- Monetize by offering help on each objective from finding Wedding venue to brides jewelery
So its very basic get an Project management software customize it to act as a wedding planner and boom you are out there way ahead of matrimonydiary.com etc. See the idea is that you supplement the classified sites but you have potential for addressing a bigger segment bigger market than what shaadi.com or other matrimonial sites are offering. Concentrate on pre-wedding things more instead of post wedding. Post wedding is a market in itself where the business model avenues are totally seperate and you need more services instead of just facility to host pictures and add contents on their life as a couple.
Cute concept but need a good business model to grow and stay. Wont mind consulting!!!