With Google leading the pack of receiving maximum searches the focus has shifted from providing global content search engine to providing localized search with ability to understand structure. Guruji.com is showing way to other providers by providing structure to movie timing search and show search city wise or movie wise. This content like trailers and movie information is being pulled in through website nowrunning.com – Indian movies portal. The search is pretty neat feature but with comming in of portals like bookmyshow.com i seriously doubt relevance provided by them keeping in mind bookmyshow.com is covering more # of screens and theatres.
Though what i do like is the new formats localized content providers are trying to bring in .As these structures will help them develop business models which go forward from traditional ad display and also help easily take accessibility to other mediums like Mobile phone where many sites are still not compatible. This will also give the portal team to grow vertical by vertical approach which formed basis of yahoo.com growth.