– Is India ready for online Grocery Shopping?

When subhiksha announced in last IAMAI meet that they would be soon launched online grocery retailing it really made me think that after working and living in a developed country like australia where big grocery retailers like safeway and coles were providing online grocery shopping what made me waste my sunday morning specially going to the stores and shopping.

Talking to couple of friends on phone made me realized online grocery shopping cannot work in any country as lot of people dont plan out their groceries in advance and the next business day delivery being offered is not as attractive to within 2 hours telephone delivery being offered even though store might be just opposite to your place.

Secondly in store shopped 40% of grocery bills include items which were never planned for which means need to go around the store look and feel thing forms a very important aspect while doing shopping.

Lastly lot of friends did point out this is the only family time together they get and removing this activity from the week only cleans up space to do more office work then spend quality time with family.

Now looking at Indian scenario with different kind of formats being followed by retailers to reach every corner or neighborhood the need and necessity to shop for vegetables,fruits,pulses  online goes away.

What does offer ? tend to act as a shopping platform pretty much similar to one being offered by which means retailers host their products on website and takes care of logistics and payment collections.

Currently they are retailing MTR food packs and cookie man’s delicious cookies though they are not so tempting that you will just buy them online.

What models can E- Grocery Retailing platforms can implement to increase reach out or help existing formats?

i)Develop automated tool on their online website to create shopping list and ability for registered users to sms list to their mobile phones. They can now sms this list to some one from family going to the store with quantity required and when the person reach store they can use the same reference# in mobile phone to bring up order list on convenient touch screen kiosks available with ability to pay by credit card and someone from store pack their order.

ii) Offer discounted inventory online this is something which can push online grocery shopping so that people can check for things expiring in 15 days item or things available for mass  clearance at better prices online as they might be stocked in Area Warehouse but not stocked on shelves due to lack of acceptance from buyers.

Their are many other ideas which can be implemented but just offering online grocery retailing is something which india can do without for another year or two.

68 Responses to “ – Is India ready for online Grocery Shopping?”

  1. 1 Mahesh October 9, 2007 at 11:43 am

    “Lastly lot of friends did point out this is the only family time together they get and removing this activity from the week only cleans up space to do more office work then spend quality time with family.”

    People in india wants to spend time in shopping and i agree they want look and feel of the products.

    They also worry about the freshness of the product. If ordered product was more than a 5 days back or is it fresh one.

    As i seen in bangalore, foodword keep very stale green leaf products. People purchased only packaged products.

    BTW: Very inspiring Blog :). Keep up.

  2. 2 puchoo October 10, 2007 at 12:22 pm

    My general opinion is very similar to the one above, and i had articulated this on alootechie or contentsutra as well. The primary TG in my opinion would be DINK families but even then its a very difficut model to take off. My local retailer offers me credit , home delivery and good prices. Why would i want anything else?

  3. 3 binny bansal November 21, 2007 at 12:55 am

    this concept can surely work for the thousands of bachelors working in bangalore who hate to go out shopping for groceries. I would say that in bangalore even married people find it very cumbersome to visit say food world or reliance fresh due to the long queues at the checkout counters … so i would say that there is definitely a market to be explored. depends on how well these guys execute it.

  4. 4 Ritu March 15, 2008 at 2:57 pm

    I think it will work to shopping at home. is an online shopping engine for Indian products. Shoppers may choose from several ways to shop such as shopping by brand, products search by keywords. Major Indian online stores are at one place.Just check out

  5. 5 Aeri August 28, 2008 at 5:27 pm

    To add to the above mentioned fact, there are other grocery items that you need to select from the available brands, quality and price. e.g rice. It would be very difficult to identify the quality of rice and then price justification without having a look on it. At the same time different varieties of rice have got many names depending on the region and places. To handle that problem will be equally difficult.

    No doubt there are many operational issues that online grocery store would need to address, but i would support the fact saying that there is good market potential for this business. Bachelors and nuclear family might opt for this kind of purchase as they hardly bother for the kind of purchase they make (mostly packed items). One real challenge would be the traffic movement in website, navigation controlls and design.

    • 6 Grocery offers November 12, 2014 at 5:36 pm

      Since grocery items are one of the important things day today lives. Grocery shopping sometime crosses your budget so it is important to look for the deals and coupons before going for shopping.

  6. 7 Narayanan Mummidi January 16, 2009 at 10:05 am is a worlwide Online Supermarket dealing in all kinds of Goods & Services for Family,Industries,Small & Medium enterprises. invites people from all walks of life to showcase their skills and talents and enable them to sell their goods or services online worldwide or locally as they wish for a small Membership Fee.Once they became Member of they will get orders online & get payment online immediately.

  7. 8 ashu February 19, 2009 at 6:14 pm

    try its a new site, looks cool, is built around the social shopping model. though they dont have ecommerce right now, but i am sure thats a matter of time. i love the simplicity of the site and its intuitiveness!

  8. 9 lavanya September 8, 2009 at 1:24 pm

    India is absolutely ready for online grocery shopping. This idea is something similar to Amazon fresh. There are many websites that offer huge lists of products and brands from various suppliers, but E-grocery should be confined to a particular chain of supermarket’s. This would take care of certain problems like the fresh product delivery, as a big supermarket chain would not risk its business by a stale product delivery considering its future online business.

    E-grocery seems to be a major step, but a simpler shopping model could be implemented initially, like the arrangement of touch screen shopping kiosks and self checkout counters (supervisor monitored). These can save a considerable amount of time for a small quantity shopper. A small example would be to wait in a long queue for a shampoo or a coke on the first of the month, with people ahead, lined up with carts loaded with grocery. There are hardly any express counters in most of the grocery stores. They can provide smaller facilities like taking the order through the touch screen kiosk and try to deliver it to the customer at a different service desk. This would save a considerable amount of time for small grocery shoppers. Why would I like to feel the freshness of certain products like a Cadbury dairymilk , shampoo, soap, coca cola etc. at a supermarket.

    Such small steps can be taken care of in order to facilitate the customer. E-grocery is a huge step, but there are many other ways to satisfy the customer. This would save some time and also keep the culture of family shopping time alive to certain extent.

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  15. 17 Rakesh Sharma October 31, 2011 at 6:26 pm

    Yes, India is ready for online shopping. That is a question rightly asked. I would like to comment on your great post. India is becoming mature day by day. More and more Indians are now shopping online. Couples, housewives, working people all find themselves time crunched. In a scenario like this, India is ready to shop online. An online store has recently come up called The company is unique because it sells grocery online. And people are surely shopping here. Not only this company is giving flat 4% discounts on every FMCG products but also offers loyalty points on every purchase. With a service like this where you get your product within 48 hours of placing order, India is sure to shop online.

  16. 18 Atul Mehta November 28, 2011 at 12:15 am

    Yes, there sure is a lot of grocery based e-commerce sites cropping up. I have shopped a few times from and have loved there services. Good rates, delivery in 24 hours, thoroughly professional service, can’t ask for much more.

  17. 19 pradeep December 17, 2011 at 12:30 pm

    I believe that the time has come when Indians have started buying stuff online. There are many online grocery platforms coming up. One such platform for Chandigarh area people is . They have discounted prices of almost all the items and they deliver within 24 hours. I love this service. And I believe that one should use such platforms to save time and petrol.

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    Food and Grocery Market Consists 70% of Retail Segment in India. Grocery and Food demands are constant in nature.Indians are now pretty much comfortable with E-commerce and aware of the payment pros and cons. After Broadband and 3g Internet,Shopping experience is more convenient.After Increase of Smartphones and Internet coverage area online buying is increasing. India is 10th Largest E-shopping Market in the world with an increase rate of 25-30% year after year. Definitely there will be an increase in Online Grocery Shopping but it will take some time for people to accept buying grocery and food online. Some Online Grocery stores offer good discount on daily consumable and household products. Buying Grocery and household product would save my time, conveyance charges ,long queues and money too, so isn’t it a good deal? It is because along with saving time it saves my money too. In Metropolitan Cities it could just be an amazing thing to do whereas for rest of india it will eventually take some time for people’s to adopt it.

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