– Education Portal or Social Networking Play!!!

While reading through daily feeds coming in from various blogs i noticed one made by alootechie on Education sector for long has seen rise and fall of many information sites. Problem which many of them face are traction within the community. as pointed out a by rajesh a mantra consulting company is doing the directory with student empowerment route which lot of MBA sites like, and at one time bought being bought over by NIIT) took.  See one thing is good is they have got the idea right but have taken the steps wrong. In sense everyone tries to map the navigation and search steps as the way sites in west behave. Although one needs to understand the real audience for the sites. If you are trying to copy coolavenues or pagalguy in terms of product modeled with differentiation on targeting it wont really work.  As target audience set is really extreme.

Few facts on education sector which i have gathered based on my experience working with education centric portals.

Audience Targeting:

In india people tend to get the audience targeting wrong. precieve audience which uses the site is totally dependent on type of education information one is looking for.

K-12: This domain you may still find childrens/teachers sourcing information for enhancing education

Undergraduate Program: This is my favorite and most unbelievable fact 70% of information being mined or read on internet as a medium is not by prospective student but by parents,brother-sisters,uncles and aunty the whole eco-system around but the prospective students. So if you go out there and surf the sites which are available catering to this segment are only worth while for 30% of people looking for such information. This is the reason why forums dont work in these sites or ask a student doesnt really make a difference.

Graduate Program: Audience looking for this information is more qualified focus and 85% of time prospective student himself is looking for information.

Profiling of Colleges and matching to users

Lot of people profile the colleges on basis of things like career paths like engineering, B.Ed etc.  This means provide information to those people who are already clear on what they want to do in life and reach a source which helps them simplify their play. Though this is again 20% of prospective student population what about the rest of 80% which forms the confused category and is joining any engineering program which they can get in as infosys will surely visit the campus for recruitments or traditionally the engineering program is good for a school so the MBA program offered will also be great. Just becoming a doctor is necessary and it really doesnt matter if they didnt get into MBBS but with degree in dental they feel they still have achieved what they wanted(P.S no offence to dental people and i know dentist makes more money in west but its for my those friends who wanted to become an MBBS and by change went on to become a dentist).

Online models gives us opportunity to create dynamic systems which adapt to type of users and behave on responses to the level of clarity a user has. Though still sites come up with simple interfaces and basic model. I had wanted to do a post on but for some reason social networking play is not being used to best of its capability by these new portals.

Opportunity in education sector is immense due to clarity in any one site leading the charge for the vertical.  try naming top 10 in the sector and rest all will make sense.

9 Responses to “ – Education Portal or Social Networking Play!!!”

  1. 1 schoolsonweb November 3, 2007 at 5:37 pm

    An online education portal which connects all the education entities with each other so they can share their knowledge with each other. Schoolsonweb provides virtual classroom concepts for students and teachers. Student can search his/her institute and then join his/her class to get online notes, assignments,online exams which has been posted by his/her teacher.Teacher can mark attendance of his/her class,upload assignments, organize online exams and enter marks of exams.There are lots of educational modules are there like virtual laboratory,forums and blogs etc.
    In virtual laboratory student can perform his/her practicals without going to laboratory and no risks of any harmful acids used in chemical reactions.
    Its a complete education portal….

  2. 2 Sahil chalana May 9, 2008 at 1:41 pm

    If you look at pagalguy , it did a great job of catering to the MBA aspirants ,but there is a desperate ned for a portal that could satisfy the needs of the undergrads who are really confuzed what college to join , the procedure ,entrance test guidance etc.
    In that respect i think provides complete information about a college and does a great job of giving an insight on what the college looks like by giving complete details on the campus life also
    . It also enables networking across different students and aspirants so that they could decide better what decision is better suited to them.

  3. 3 bhushan pratap February 21, 2011 at 2:11 pm

    even i m trying to create a online education portal …

    but my main area of focus is Distance Education..

    Please check my site and give me your reviews..

    I have no idea about the future of the site, and I dont know how much data is their that i can collect..

    please click on the link below to review my site..

    MBA Distance Education

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