Travelogues in India – Oktatabyebye.com vs Holidayiq.com vs raahi.com

For Long we have compared our Online Travel portals and talk about growth of internet travel industry dependent on them. Internet in west for long has been source of travel information with travelers sharing their experiences online and destination guides available across all horizontal portals. In india the case has been different with indian internet space giving information what has been documented by Lonely Planet or international travelers on india. Though in last 16-18 months we have seen a change with travel information portals backed by these OTA’s coming into play, Makemytrip.com came in with oktatabyebye.com and yatra.com came out with raahi.com. This space has lot of growth potential with all these travelogues concentrating on destination guides and trip planning aspect mainly employing lot of technology play like blogging, social networking, forums for increasing user generated content.

Holidayiq.com – This is one of the most evolved travel information forum as compared to the other travelogs being talked about in this post. The site is meant for more evolved internet users as really i dont find it very simple to use. Keeping in mind how much people are use to OTA sites to find flights and hotels information i firmly believe the interface used by these travel forums should completely emulate that. What i liked about holidayiq.com was the quality of content being generated you go to their forums or to reviews done by other users on hotel properties to destinations they are pretty helpful as they talk in travelers language. They have a tie up with Yahoo Farechase to return impartial best possible flight results.

Expert Travel Information : 8/10

Destination Guides : 6/10

What holidayiq.com can do better is organize the site more in terms of interactive maps and attractions at destinations as core point for organizing tours in destination. They need to work more on usability front as they need to come out accessible for common INDIAN internet user which is still not comfortable using the forums.

raahi.com – A Yatra.com initiative which is more the travel portal driven instead of user review driven is a great resource to get snapshot on each destination with rich media content like videos and photographs being shared. The quality of user reviews and destinations is not as great as holidayiq.com but also doesnt fare up according to expectation. Better user navigation and interface than holidayiq.com gives it an edge. The site has more uphill task in generation of user content and with current advertising campaigns being executed we feel they should succeed.

Expert Travel Information : 4/10

Destination Guides : 8/10

If raahi.com can sustain little bit more without monetizing their site with google ads that would be really appreciated as they are very distracting.

oktatabyebye.com – Makemytrip.com play in this field is an ideal balance between the expert forums provided by holidayiq and structured destination guides provided by raahi.com. They score high on usability with all major important features of sites used by people given reference or entry point from homepage. Also the way they are sharing it information without need for user login etc makes it score points over holidayiq.com. Though raahi.com is more detailed in its reviewing OTBB scores on aggregation of internal content with structured presentation of data. Another reason why i like them better over others is ability to plan road trips which is major differentiator for regular travelers.

Expert Travel Information : 6/10

Destination Guides : 8/10

Overall these sites are good starting point for anyone planning a trip in India but they need to evolve further in terms of data on selection of airlines for traveling or airport information. Keeping in mind most of the OTA’s currently focus on offering airline tickets and services are being rendered out of airport hence lot of data should flow in terms of airport location and services at airports. How to plan trip from airport to attractions or business meeting venues available in vicinity. Its all about not copying the forums and websites in US but being innovative based on Indian market requirements.

9 Responses to “Travelogues in India – Oktatabyebye.com vs Holidayiq.com vs raahi.com”


  1. 1 PB November 24, 2007 at 12:09 am

    Hey Sid,

    Whats your take on the revenue model of these sites? Any idea about the traffic these sites are generating – new users/repeat users? I like oktatabyebye.com but holidayiq was bit confusing to me.

  2. 2 Prashant March 19, 2008 at 9:22 am

    As we are entering in travel 3.0 phase where the peers reviews on a destination or a hotel will matter, online travel agencies will have to realize and wake up to the fact that the opinion matters.Today we hear a lot about how cleartrip.com has not returned money, when an air ticket has been cancelled or how a hotel reservation got sour.

    Most of the OTAs have already realized the potential of a captive audience and how they can form an opinion using the power of captive audience, whether to use a particular website for ticket or holiday bookings or not? Makemytrip and Yatra has already launched their travel community portal called oktatabyebye.com and raahi.com. There is another player, Holidayiq, which I guess has got some funding. Now, a new player which I came across is called travelobuddies.com. On the lines of ok and raahi, this has got few interesting concepts like home stay, travel bazaar and travel news which I think will certainly be of value to people.

  3. 3 bala July 19, 2008 at 5:32 am

    This is the resort here you can get very peacefull atmosphere with very nice greenish lawn . thier website is http://www.paradiseresortindia.com

  4. 4 Trade Port India August 10, 2008 at 7:34 pm

    I went through your blog and I am glad that people find their tourism destination in India. I am also planning to visit Jodhpur in next coming month. Please can any one help me to find cheap accomodation in Jodhpur. I will be very much thankful to receive reply.

  5. 5 Jayesh August 12, 2008 at 6:31 am

    Good article. There is another portal launched recently http://www.khojbin.com The portal breaks travel information e.g. places of interest, near by attraction for a destination in more granular format so that search, planning and sharing becomes much easier.

  6. 6 holidayindiaonline November 9, 2010 at 4:57 pm

    the article is very good and nicely presented and contain lots of information, there are various tour operator in India like holiday India. this travel portal also contain information related to various places like Taj Mahal, Rajasthan, Kerala houseboat and Kerala backwater etc. http://www.holidayindiaonline.com

  7. 9 trip2rajasthan June 27, 2013 at 11:29 am

    Thanks for posting this informative article,I really appreciate it and I think people will like you.


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