When i read contentsutra.com today it was not a surprise to know that desimartini.com has been sold off. Everyone in the industry pretty much knew that desimartini.com has been sold off by the Pahwa KBS family. But valuations they have indicated are pretty hard to believe.
Even if i do basic maths HTMEDIA has paid up around 40$ per user they have acquired which in indian context is 1600 INR ARPU they are looking from each user. Keeping in mind how social networking sites are valued it should not have been greater than INR 450 ARPU as except for brand advertising the social networking inventory has not been a hit on providing return for performance advertisers which India is heavy on.
It will be interesting to see what efforts are put in to first keep the viral for desimartini alive and on other hand will HTMEDIA bring in synergy from existing content they are generating on hindustantimes.com to bring social networking to news site viral which is long talked and not fully implemented in indian scenario.
Lets wait and watch.