2 days in a row Alootechie announced first WPP Digital acquiring major stake in Quasar Media and now Webchutney joining the TV18 camp. Though one thing is not clear both the entities are maintaining their independence with management’s of both firms claiming nothing much will change in terms of day to day operations and structure its pretty hard to believe with majority stakes in both firms being out how it would not effect them.
Overall this means internet advertising story will be going great and act as encouraging signsfor all those entrepreneurs looking forward to start content driven portals they can put advertising as key element in their business plan.
Will do a different post to discuss which digital agency is moving in which direction and what can we expect from them in future. Till then lets be merry and joyous on investment in web chutney and excited about being at right place at right time.
Disclaimer : I have working relationship with SITG group company Tyroo Media which also owns Quasar Media