Interview with CEO of – Online Bus Reservation Platform

Following is an email interview which we did with Pahninder Sama, CEO Red We talked more about the industry they are working in challenges faced and whats their unique positioning in market.Q1. Can you  give us some brief on redbus

redBus is the first player in India to launch the concept of online bus tickets. Today, it is India’s largest such service with the highest number of routes (over 3200) and over 250+ bus operator partners. Consumers get some unparalleled benefits that are unique to redBus:

         They can book return tickets

         They can choose their seats

         They can get tickets home delivery

         They have access to the best-in-class bus operators

         They can book tickets over the phone, through their mobile, on the net or in person at our partner outlets.

Q2. Give some background on founders and their experience

redBus was started by 3 friends from BITS Pilani.

Phanindra Sama – Ex Texas Instruments

Charan Padmaraju – Ex Honeywell

Sudhakar Pasupunuri – Ex IBM

 Q3. Why Bus reservation. What is the potential market size in terms of rupee value and how do we segment it.

Bus reservation is a very large market. There is no formal study available to dig statistics. However, approximately the market is pegged at about Rs. 15000 crores. The best way to segment it is geographically, by states. Each state has some busy (priority) routes. One can estimate the market by the number of buses and average load per bus for those routes and add it up to get the state market size.

 Q4. Is this business volume driven or with coming in of luxury buses we will see tour operator using bus as medium also being pushed online

I’m not sure if I understand the second part of this question correctly, but to answer the first – yes it is a volume driven game. Greater volumes change the dynamics of the relationship of the players in this industry.

 Q5. The space at which rail & Air is moving why don’t we see the bus operator segment evolving at same pace.

The bus space is relatively young and you will see it booming in the next few months. We have already started experiencing 30% month-on-month increase and the word-of-mouth will kick start this boom.

 Q6. Keeping in mind low operation standards maintained by smaller bus operators, when you sign them up is their a service level agreement with minimum quality standards being imposed.

We are conscious about the bus operators we tie up with. There have been instances where we have broken our relationship with operators with whom some customers had a bad experience. That’s how serious we are about service levels.

 Q7. What are the main hurdles you face to get scale for your business?

Streamlining the operations with 100s of bus operators throughout the country and building robustness is one of the hurdles to attain immediate scale

Q8. When selecting a bus operator for Delhi-Jammu segment I noticed it threw up 2-3 option with similar fares and originating point. What extra information you tend to provide which can help me to take a decision on bus operator to select as they are not brand names which I have heard of before. Eg data would be performance of operator in terms of number of times bus is running on time and so forth.

We will soon have a discussion forums powered by users. That will give other travelers an idea about experiences of people who have used those bus operators.

 Q9.  Are you looking at other monetization opportunities like advertising as even bigger transaction sites like and has started to do so and are getting good revenue results.

We surely are. However, that’s not the revenue model of priority right now. We want to master our core business before we can get into maximizing other revenue models.

Q10. What all can we expect in 2008 from Redbus like external integration with travel meta search engines etc.

Of late, some travel meta search engines are showing interest in displaying redBus results. It may come through in sometime.

The market is dynamic and moving at a very fast pace. The operations / offering on could be quite different in 2008.

24 Responses to “Interview with CEO of – Online Bus Reservation Platform”

  1. 1 Mahesh November 28, 2007 at 4:12 pm

    Redbus entrepreneurial story is always inspiring for me, since from its inception.

    Good Post. Thanks for presenting interview. :).

    Keep inspiring.

  2. 2 Ramu March 4, 2010 at 3:06 pm

    Good post.

  3. 3 manimaran June 27, 2010 at 4:25 am


    Redbus is a good concept but can be duplicated very easily.

    You will soon see all coloured buses offering the same services soon.

    So, for redbus to survive, they have use the traffic to drive to bigger services.

    Or they should start providing better services like special bay for customers etc..


  4. 4 Karthik November 19, 2010 at 6:52 pm

    Really a very inspiring story!!!

  5. 5 Renju December 12, 2010 at 7:14 pm story has always been inspiring to me. I however think that they are here to stay.

  6. 6 priyanka bharti March 18, 2011 at 1:33 pm

    i was the part of red bus.. I feel proud to say that I have worked thre.

    • 7 Ashwin Shetye January 31, 2016 at 12:47 am

      Hi Priyanka, i know its very late for this questions but since u said u worked with redbus, can u describe what approach they used to initially take bus operators in their network? What was the initial team, any different agreement with bus operator to keep them in network, any discrepancies in bookings of customers, how did redbus solve problems of ticket unavailability in spite of booking on-line?

  7. 8 Powar May 23, 2012 at 5:45 pm


    Thanks for sharing this

    I really like redubs to book bus tickets its really very easy also very very comfortable to book online because we can select bus ac/non ac which seat is available and lots of other information which we can’t get in local ticket counter.

    Did you know you can also get discount while booking tickets at rebus, you have just use coupon codes which you can find here and use this coupon and get discount for bus tickets.


  8. 9 Emelia April 27, 2013 at 1:42 pm

    Howdy! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept chatting about this. I will forward this article to him. Fairly certain he will have a good read. Many thanks for sharing!

  9. 10 Internet Money Path Review April 29, 2013 at 4:06 am

    I was suggested this blog by my cousin. I am not sure whether this post is written by him as
    nobody else know such detailed about my trouble.
    You are incredible! Thanks!

  10. 11 quantrim reviewed May 26, 2013 at 3:50 pm

    That is a good tip particularly to those new to the blogosphere.
    Short but very accurate information… Thank you for sharing this one.

    A must read post!

  11. 12 vineet kumar May 27, 2013 at 11:57 am

    Well after going through all the above mention comment it is hard to belive that the red bus service can let his customer so much. Well but its is the fact . The refund amount of the ticket which i booked with red bus is yet to come . They send a mail that the amount would be refunded after 7 working day but it is almost a month and i am not able to get my money. I don’t know for what purpose the there is red bus support. Every time you call to them they ask the same question and at the end they told you to simply address your problem to the . I am just fed up

  12. 13 closet systems July 29, 2013 at 7:35 pm

    If you want a moveable closet on wheels then be geared
    up for a purchasing journey on-line having said that because these goods are a
    little less difficult to find on the retailer cabinets of the major on the
    internet retailers than they are to be found at your nearby Walmart,
    Target, or Bed Tub and Over and above. This variety of clothes rack is built from beautify
    and sturdy natural birch. Other on the internet critiques
    expose that the retailer is really picky about its stock.

  13. 14 weight Loss Supplements August 5, 2013 at 11:29 pm

    What i do not understood is in reality how you’re no longer really much more neatly-appreciated than you might be now. You are very intelligent. You already know therefore considerably in terms of this topic, made me individually imagine it from numerous numerous angles. Its like women and men don’t seem to be involved except it is something to do with Lady gaga!
    Your individual stuffs excellent. Always deal with it up!

  14. 15 Raw Burn August 27, 2013 at 1:52 am

    Magnificent beat ! I wish to apprentice whilst you amend your web site,
    how could i subscribe for a blog website? The account helped me a
    acceptable deal. I had been a little bit familiar of this your broadcast offered bright transparent idea

  15. 16 clothing rack September 14, 2013 at 5:34 pm

    We made the decision to go with two unique teams of cloths racks
    from princehanger when the solution arrived, anything was strong,
    straightforward to assemble and an uncomplicated job
    to install with no injury for the ceiling
    and floor. It looked good with our modern-hunting apartment.
    It’s protected and durable and also the ideal aspect was
    it manufactured our new dwelling look neat.

  16. 17 storage closet October 4, 2013 at 6:33 am

    The jackets possess a vast line of shades which range from brown to black. items are created of tough but desirable texture whhich suggests that you will
    have them in your rack for many several years.

  17. 19 abhi January 25, 2014 at 2:48 pm

    great work. offers complete details about the indian destinations.

  18. 20 Ausband law firm July 8, 2014 at 10:57 pm

    An experienced and skilled attorney will do whatever’s necessafy to recoup these
    expenses. So why are insurance companies so hesitant to give you fair compensation, be it cash or health benefits,
    when it is their turn to pay. The senior attorney will maintain ultimate responsibility
    for your case, but thee junior attorneys will do most
    of the legal legwork to bring the case to a point where it
    is ready for trial.

  19. 21 July 25, 2014 at 8:31 am

    It’s a shqme you don’t have a donatye button! I’d mosdt certainly donate tto this
    superb blog! I suppos for now i’llsettle foor book-marking and adding
    your RSS feded to myy Googgle account. I look forwaqrd to brand neew updates and will share this website with my Facebook group.
    Talk soon!

  20. 22 Lilia July 3, 2015 at 5:36 am

    You’re so cool! I do not believe I have read through a single thing like that before.

    So wonderful to discover somebody with original thoughts on this topic.
    Really.. thank you for starting this up. This web site is something that is required
    on the web, someone with a little originality!

  1. 1 Luke Weil is the Co-Founder and Managing Partner of Andina Acquisition Partners Trackback on July 14, 2015 at 1:26 am
  2. 2 Hotcams Trackback on September 24, 2017 at 11:05 am

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Contact Details Call Me :+91-9910444460
November 2007

%d bloggers like this: