Indian vs International Social Networking Sites

Since last year lot of people had talked about social networking sites and opportunity it provides to advertisers for reaching out to potential user base.But not much activity was really seen keeping in mind digital advertisers/ agencies approach not to experiment much except to deal with top 10 publishers in India which have their own sales team or take initiative in getting themselves noticed.

Our home grown social networking sites have not really performed with indian networks even yet to open up their inventory. Although facebook, myspace, hi5 are international sites they do get significant #’s from india which surely make them easily break into top sites for users from India.

Alexa Stats | India Ranking

Hi5.com – 53

Myspace.com – 86

Facebook.com – 11

Orkut – 3

Perfspot – 27

Indian Social Networking Sites

– Bharatstudent.com – 22

– ibibo.com – 45

– Minglebox – 96

as you can clearly seen International social networks have higher reach with audiences there are couple of factors which really attribute to their success.

International Networks which are hit abroad get easily adopted by NRI community to connect with their peers locally at university,workplace,interest group level which leads to invitations bombarding in their Indian Peer group which are highly net savvy primarily social urban population this means faster adoption as compared to their indian peers

This is also the reason why advertising campaigns on social networking sites are also getting lower click through rate. As these net savvy users have already learnt to block out non engaging advertisers.

Advertising trend wise International sites like facebook has shown greater response to brand advertisers as compared to performance advertisers if combined with behavior and profile based targeting instead of normal contextual targeting.

Indian counterparts are currently working on generating adoption to their platforms using advertising on other people’s inventories as compare to their own. Once probably they are done with their own we may see them opening up to indian advertisers and really be able to judge their platform advertising potential.

Will talk about which campaign work work best on Indian Social Networking Inventory in next post.

7 Responses to “Indian vs International Social Networking Sites”


  1. 1 Fortunehotels account in Hi5.com March 28, 2008 at 2:06 pm

    While hi5 maintains its strong hold in Central America, it faces tough competition in Asia from many social networking sites. Hi5.com comes in first ten ranking in http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa.com.

  2. 2 jinx May 6, 2008 at 3:10 pm

    copy pasted! word to word! check your rankings atleast.. those are old.

  3. 4 India Social Network August 21, 2008 at 1:21 pm

    India Social Network aims to be the simplest Web 2.0 Indian social networking site which belives all of life’s questions can be answered with a simple ‘Yes’ or ‘No’.

    You answer a dumb simple question which needs a ‘Yes’ or a ‘No’ answer, the site displays stats on the same and shows you the next question. Sign up in 10 seconds with just the UserId and Password and email is optional! Users can ask and play any number of questions and see their points roll up in a cool odometer style counter. There are additional points for tagging a question, adding comments, answering questions, referring friends etc.

    India Social Network is designed and developed by one person in 47 hours total over couple of weekends. The site makes sensible use of AJAX and was developed with Microsoft technologies.

    Enjoy & do let me know what you think.

    Thanks!
    Girish
    India Social Network

  4. 5 Korleoni December 17, 2008 at 11:04 am

    OyHello.com | The Best Social Network in India

    OyHello.com is a easy way to find & connect to people who share your hobbies and interests. Also You can search for romantic connections or establish new business prospects, place Indian classifieds, Participate in forums, Video chat with friends, Share your ideas using white board, Share media, Post Events, Start your Own Blogs. . You can also create, join & contribute to a wide
    variety of online communities to discuss current events, reconnect with old school mates or even exchange your favorite recipes, Discuss the Bollywood Gossip, Cricket, Politics & more.

    OyHello.com is in the process of selecting a partner for Charity. OyHello Will be donating 15% of it’s profit – through “Charity Partner” – for worthy cause of up – liftment of under privileged section of Indian Society.

    Ofcourse we need your kind help to spread the word about OyHello.com & it’s mission.

    Charity Sees the Need not the Cause!

    http://oyhello.com/

  5. 6 Raj January 10, 2009 at 10:46 am

    I heard of a new social networking site for Indian College students by the name of Social Synapse. http://www.socialsynapse.com . They are currently accepting beta testers.

  6. 7 jataFeade March 8, 2009 at 7:45 am

    продам Форд-Фокус 2008 года за 200 тр. торг возможет. срочно!!!
    +7 960 200 9209


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