Facebook – Social Media or E-Commerce Strategy Required!!

Everyday facebook seems to be attracting millions eye balls across continents with average time spent on site increasing every month they soon needed a business model which evolves facebook from just being something dependent on Advertising to something which is recession proof or a transaction based business model which would lead to creation of biggest  marketplace platform which will have 10X  the valuation which it presently command and will be a true ebay or amazon competition.

There are already test runs being done for a payment system similar to paypal which will be available for developers to integrate with facebook apps being developed. With its availability it will open a new world for individual or mom&pop stores to come up on facebook giving competition to big stores due to power of community which empowered ebay.

Imagine coming up with a simple app of creating custom t-shirts with photos or coffee mugs with same for fan clubs to buy online and retail through community pages on facebook. Other hand even complex mico finance lending apps can become real time why facebook with money sharing and management throught online platform.

Over years online book stores like amazon have tried to invest in building products which help bring trust and confidence in people on search results via people reviews of product, community building etc which has helped in generating signifcant return by increase in ARPU(Average return per user) and increased order sizes, Now image with network of trust already established among people on facebook it will take right e-commerce strategy to get product results the way it would work on setting up store on internet.

Today when people talk about social media strategy they talk about blogging, community sites, apps on social networking sites and how brand/product can be positioned or communicate with their audience through such medium. All RoI metrics which are shared are similar media measurement metrics, they still dont map to e-commerce goals or sales goals for the product. I strongly believe its just due to the fact communication manager or marketing manager is defining direction for usage of platform instead of E-commerce manager who should be working on creating apps and strategy to sell products via an online catalog by understanding user behaviour with the platform.

Possible applications

i) Event Ticket Retailing – With so much convience to manage invites for events among peer networks. First feature which can start to reap benefits would be events ticket retailing via facebook and like google long tail theory would apply where even person is able to sell 10 tickets in his network still due to M-M fundamental of people using the platform facebook will make lot of money.

ii) Dell Laptop store – Dell could have a laptop store on which people can customize type of laptops or desktops built over dell series host them on their profiles for other people to see as their recommended PC to buy and earn comission through promoting Dell product ofcourse with their knowledge guarantee in their network

iii) Alternate to Itunes– People recommended music can sell via hosted service similar to i-tunes probably catalog app developed by music companies.

These are couple of opportunities which will come for businesses more than that today professionals need to start investing time in understanding the platform and start looking it as a marketplace platform instead of communication platform.

Open to other people adding their comments on way they see facebook evolve. Though bottom line is I see facebook as the next killer e-commerce app!!

10 Responses to “Facebook – Social Media or E-Commerce Strategy Required!!”

  1. 1 Thakur Sahib May 14, 2009 at 1:24 pm

    Well said, We should start looking it as a marketplace platform. It will also revolutionize the age old Direct Marketing Concept. Hope Amway is looking at it.

  2. 2 Year One Online June 21, 2009 at 1:15 am

    The style of writing is quite familiar to me. Did you write guest posts for other bloggers?
    p.s. Year One is already on the Internet and you can watch it for free.

  3. 4 rajendra patel September 23, 2009 at 12:22 pm

    dear sir,
    good morning,

    we are pharmaceuticals manufacturer since last 30 years.now we are looking for e-commerce business so we need payments gateway from you.so what process for us.this is priority base so pls give me your best service.i do wait for your positive reply as soon earier.i hope you are interested in our work.and our website is under constration so you look there missing information.

  4. 5 Friedman November 26, 2009 at 10:16 am

    The order of parameters in the encoded string will match the order of parameter t

  5. 6 India Advisory Stock Research June 15, 2011 at 2:42 pm

    I really lovely blog, thanks for sharing information with us.

  6. 7 Mersin Evden Eve Nakliyat July 22, 2013 at 7:12 pm

    It is the little changes that produce the biggest changes. Many thanks for sharing!

  7. 8 steel doors for home security October 12, 2014 at 6:35 am

    Hello, I wish for to subscribe for this webpage to obtain latest updates,
    therefore where can i do it please help out.

  8. 10 https://favorload.com/forum/topic/2535 October 6, 2016 at 2:25 pm

    I appreciate, cause I discovered just what I used to be
    having a look for. You have ended my four day long hunt!
    God Bless you man. Have a nice day. Bye

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Contact Details

E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
May 2009

%d bloggers like this: