Archive for June, 2009

Is Internet Changing our History

Sorry had been out to singapore for the last edition of AD:tech and didnt get time to write any new post, it was interesting to meet lot of  people from the APAC region which mad me realize the kind of work we do in India is of supreme quality and digital advertising industry in India is most evolved and trend setter.

Important technology or point of reference used by a lot was either Wiki or Youtube. Youtube is a phenomenon which is gaining traction around the world with broadband infrastructure improving day by day its share of viewing minutes per user is increasing.

Wikipedia on the hand has went ahead and changed the business models of encyclopedia’s and initiated a user-collaboration model which has helped create content on non documented things which has existed in various other forms now available at one single point. Although the concept is really good the only problem being faced with increasing content on Wikipedia and use of it as a reference point by people in academics is ability for people to change history without adding facts.  For instance if i want i can go ahead and create parallel history of Greater Kailash in Delhi and if marketplace dynamics don’t come into affect with other people bothered about policing my content and verifying the same, some day after couple of months my version of story will be start to be used as reference point and soon be the official history of Greater Kailash as repeated by everyone.

For over 10 years working in the Internet Industry have seen lot of technological evolution which helps us to use internet as tool of documenting or archiving our actions which do tend to become history. let it be social networking platform like facebook or a blog which documents people lives or tweeter post on iran covering the protest news.  But media driven documentation of history is very dangerous and need for a recognized authority to validate such information has become necessity. Did hear from people that couple of universities in US and have taken project initatives which will look into developing standards which would create process and feedback system for validated addition of content and decide what becomes history for us.

Its important we all take this matter seriously as Media has the power to doctor and change our view about things and now with everything documented and easily accessiable on internet it becomes more important we look into bringing some regulation to this not from perspective to regulate internet or people freedom to express but from view point of preserving the factual truth.

Top 10 Business News Portals India

Lot of news sites exist in India but there are very few which concetrate on business news although all claim to be receiving relevant audiences.

These are the few which are my personal favourite and strong in terms of content and audience access

1. Livemint – Official website of Business newspaper in collabration between Wall Street Journal and HT in India. Their differential content from the newspaper does tend to attract the offline audience to their online pressence. A perfect example on how newspaper can always remain engaged with its audience and find ways to increase yield.

2. Economic Times– Online presence for India’s Leading Business and Finance News portal which is more of replicating point of information for all news covered in print.

3. Financialexpress.com – Really like the editorial quality and due to its inaccessiabilty on newstand makes it daily read for me

4. Business Today – One of the oldest business magazine in india from India Today Group. Covers quality content from the magazine and new effort being taken on adding web exclusive content is good.

5. Domain-b – Online Business magazine with no affilation to any print/TV or other forms of media. This shows in their effort to showcase information and act like a business infomediary then just a news coverage portal.

6. Business-Standard – One of the few Business News sites still investing in product innovations to help print readers have incentive for coming online.

7. The Hindu Business Line – Widely read newspaper from south, good quality coverage on industry development happening in southern indian states.

8. Outlook Business – Another print magazine which just went through revamp of web pressence. Just recently started following the content but higher coverage on government economic policies.

9. Businessworld.in – Better of the 3 business magazines portal covered in the list with growing relevant content and page views on comscore its a must ready for all business information seekers. The site has been modelled a  lot on business week online presence which is good from content coverage point of you for readers.

10. utvi.com – Could have covered this in Finance Portals but didnt feel the site made the mark. Hence adding it part of Business news portals.

These sites are in no ranking order

Top 10 Finance portals in India – My favourite for Equity Research and Stock Movement Tracking

Top 10 list column is getting lot of page views with readership going up by 20% post adding category.

Today’s top 10 list look at 10 finance sites in India which i believe covers the best information required for equity research, keeping track of secondary markets and financial securities sector. Again in no order

1. Sharekhan.com – official online trading platform for Sharekhan securities one of the most efficient online trading platform with non clutter view to information. Their ability to keep non-sharekhan demat account holders engaged with content is highy appreciable.

2. Myiris.com – Started in pre-moneycontrol day when CNBC was still not the default financial market tracking channel. Excellent qualityof research and clean design keeps me bringing back.  Peers and CXO level audience in Enterprise 2000 and SMB’s have mentioned site as alternate channel to their existing online DEMAT account provider.

3. Moneycontrol.com – Most exposed financial site in India with content syndicated from Network 18 group.  Used to be one of my favourite site when they changed the way financial sites are to be used with web 2.0 tools which improved quality of research done and reduced effective time spent. For some reason lack of product innovation and repeative content from what i see on TV has some what weaned me away.

4. Indiainfoline.com – Another great online demat account company with great content exposed online without logging in again another site which has stopped evolving on product front but quality of content still ensures traction.

5. Valueresearchonline.com – Site has recently gone through a revamp and focus on mutual fund content has brought more interest from financial analyst community. The sites is targeted for more advanced audience which understand various investment instruments instead of amateurs looking for stock movements.

6.Valuenotes.com – Specific focus on Company Research Reports and very strong editorial content leads to high ranking among CFO audience. Biggest advantage this site carries is 70% repeat visitor rate due to high user conversion ratio into premium paid members.

7.Rediff.com/Stocks Section – My favourite Personal Finance tool site. I seriously love the stock hot or not barometer implemented. also ability to see historic movement of stock.

8.Taxindiaonline.com – Comphrensive guide on Taxation Rules & Law, This site is again big refernce point for CFO’s of today and their ablity to remain most updated in sync with Indian Tax Department notifications have got them high subscriber base even from Government departments.

9. InsuranceMall.in – Insurance Comparision engine – one of the early starters in the online space with well established finance company like Bonsai behind it.

10.  Apnaloan.com –  Not a big fan of the site due to lack of information on a self serve model.

Top 10 Ad Networks in India

In continous effort to bring new top 10 countdown of things happening around. List of ad networks in no order

Google Ad Sense – Mother of all self serve ad networks with largest pool of impressions availables though effective on long tail, in effectiveness in guaranteeing delivery of impressions on particular publishers or tier-I and tier-II inventory is poor.

Tyroo Media – Largest Advertising Network which supports more than just display formats like Banner,Rich Media but offers innovative formats like E-Tickets,EDM’s(emailers) for advertisers. Strong Inventory channels – Finance, Technology, SMB,NRI Cricket, News, Regional Inventory. Supports all CPC,CPM,CPL Model. Yahoo funded company

Komli Media – Right Media Exchange Platform based ad network with ability to offer display formats like banners, rich media.Supports all CPC,CPM,CPL Model. Group also behind Pubmatic  which helps publisher select what network to run on which ad slot.

DGM – Affilate Management platform uses multiple formats for generating leads across advertiser categories using SEO,SEM, publishers and more than ad network competes with agencies

Ad Magnet – Ad network started by Interactive Avenues Digital Ad agency based out of Bombay. They are focusing on Display and recently were in news for launching Video ad format.

Ozone Media – Headquartered out of Bangalore has been using accipter for serving with major strength in News Channel Inventory.

Tribal Fusion -Global ad network with indian’s display arm reach. Blind in nature known to be strong on technology and news channel inventory.

Integrid Media – Full service publisher representation agency across digital and non digital format. Reseller for Axill and Ybrant digital international ad networks

AdRevenue – U.K Based ad network with focus on premium publisher Indian IP inventory. Business UK sites and gained traction by claiming first to offer linkedin in market.

Its good to see from 20 ad networks in 2008 starting we have seen only 10 ad networks survive or grade with 1 Network play missing which is more of a publisher representation business then a network. As a network is suppose to ad some kind of targeting or technology value to both advertiser and publisher – hence didnt make the grade.

(Please note these views are solely mine and have nothing to do with my employer and list has been generated for self reference)

TOP 10 Payment Gateway India – New Column on 10 things in no ranking order

After being on horizon with long posts which offered detailed explanations etc had been trying ways to look at daily blogging which wouldnt take much time and will also ensure twitter reader friendly posts 🙂

These posts shouldnt require much time and can be pieces of information which were there in mind but just needed penning down or something have been researching.

The first post will be on my favourite space ” Payment Gateways available for your sites in India ” and my 2 cents on same

1 .ICICI Bank Payseal Payment Gateway

Wouldnt recommend to anyone just on the pure customer service and lack of understanding on sensitivity required or processes companies utilizing payment gateway have. Detailed post available

2. Citibank Payment Gateway

Mix Reaction to their services as offline merchants are not the happy lot but online customers do complain about the time interface provided.

3. HDFC Payment Gateway

Traditional bank looking at adding traditional merchant clients – looks like not a core-service for them

4. AXIS (UTI Bank) Payment Gateway

After long time enjoying great customer service as their platform partner is good with technology and bank is very active on customer net turnover less than 5 crores through payment gateway

5. ABCPayments

No feedback available but its an Inter mesh corporation the company behind Indiamart.com

6. CC Avenues

Inability to accept Master card and higher transaction fees charges to customer is a detterent.Too many complains to even add on a post though very small merchants <1L Rs every year are very happy.

7. Paypal

International payment gateway not ideal for indian merchants due to lot of charges or fees paid in getting money into own account and loss due to currency fluctuation.

8. Transecute

No feedback available

9. EBS

Reseller model similar to CCAvenues but better they deal with banks and provide easy to use interface for SME’s

10. Had no one worth mentioning so self promotion as one stop consultant for payment gateway solutions


Contact Details

E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
June 2009
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