Archive for June 2nd, 2009

Top 10 Ad Networks in India

In continous effort to bring new top 10 countdown of things happening around. List of ad networks in no order

Google Ad Sense – Mother of all self serve ad networks with largest pool of impressions availables though effective on long tail, in effectiveness in guaranteeing delivery of impressions on particular publishers or tier-I and tier-II inventory is poor.

Tyroo Media – Largest Advertising Network which supports more than just display formats like Banner,Rich Media but offers innovative formats like E-Tickets,EDM’s(emailers) for advertisers. Strong Inventory channels – Finance, Technology, SMB,NRI Cricket, News, Regional Inventory. Supports all CPC,CPM,CPL Model. Yahoo funded company

Komli Media – Right Media Exchange Platform based ad network with ability to offer display formats like banners, rich media.Supports all CPC,CPM,CPL Model. Group also behind Pubmatic  which helps publisher select what network to run on which ad slot.

DGM – Affilate Management platform uses multiple formats for generating leads across advertiser categories using SEO,SEM, publishers and more than ad network competes with agencies

Ad Magnet – Ad network started by Interactive Avenues Digital Ad agency based out of Bombay. They are focusing on Display and recently were in news for launching Video ad format.

Ozone Media – Headquartered out of Bangalore has been using accipter for serving with major strength in News Channel Inventory.

Tribal Fusion -Global ad network with indian’s display arm reach. Blind in nature known to be strong on technology and news channel inventory.

Integrid Media – Full service publisher representation agency across digital and non digital format. Reseller for Axill and Ybrant digital international ad networks

AdRevenue – U.K Based ad network with focus on premium publisher Indian IP inventory. Business UK sites and gained traction by claiming first to offer linkedin in market.

Its good to see from 20 ad networks in 2008 starting we have seen only 10 ad networks survive or grade with 1 Network play missing which is more of a publisher representation business then a network. As a network is suppose to ad some kind of targeting or technology value to both advertiser and publisher – hence didnt make the grade.

(Please note these views are solely mine and have nothing to do with my employer and list has been generated for self reference)


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June 2009
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