Top 10 Ad Networks in India

In continous effort to bring new top 10 countdown of things happening around. List of ad networks in no order

Google Ad Sense – Mother of all self serve ad networks with largest pool of impressions availables though effective on long tail, in effectiveness in guaranteeing delivery of impressions on particular publishers or tier-I and tier-II inventory is poor.

Tyroo Media – Largest Advertising Network which supports more than just display formats like Banner,Rich Media but offers innovative formats like E-Tickets,EDM’s(emailers) for advertisers. Strong Inventory channels – Finance, Technology, SMB,NRI Cricket, News, Regional Inventory. Supports all CPC,CPM,CPL Model. Yahoo funded company

Komli Media – Right Media Exchange Platform based ad network with ability to offer display formats like banners, rich media.Supports all CPC,CPM,CPL Model. Group also behind Pubmatic  which helps publisher select what network to run on which ad slot.

DGM – Affilate Management platform uses multiple formats for generating leads across advertiser categories using SEO,SEM, publishers and more than ad network competes with agencies

Ad Magnet – Ad network started by Interactive Avenues Digital Ad agency based out of Bombay. They are focusing on Display and recently were in news for launching Video ad format.

Ozone Media – Headquartered out of Bangalore has been using accipter for serving with major strength in News Channel Inventory.

Tribal Fusion -Global ad network with indian’s display arm reach. Blind in nature known to be strong on technology and news channel inventory.

Integrid Media – Full service publisher representation agency across digital and non digital format. Reseller for Axill and Ybrant digital international ad networks

AdRevenue – U.K Based ad network with focus on premium publisher Indian IP inventory. Business UK sites and gained traction by claiming first to offer linkedin in market.

Its good to see from 20 ad networks in 2008 starting we have seen only 10 ad networks survive or grade with 1 Network play missing which is more of a publisher representation business then a network. As a network is suppose to ad some kind of targeting or technology value to both advertiser and publisher – hence didnt make the grade.

(Please note these views are solely mine and have nothing to do with my employer and list has been generated for self reference)

57 Responses to “Top 10 Ad Networks in India”

  1. 1 Jiya June 8, 2009 at 11:50 am

    This is a very skewed list, anyway, your comments make no sense on Integrid and NetworkPlay, if Integrid is a full service representation business then how did it make it to the list and if NetworkPlay is a representation business according to you then why hasnt it made the list?

    Finally the targetting capabilities of NetworkPlay is far superior to any of the above mentioned and its adserver is an ABC certified adserver.

    Get your facts right, if exclusivity means representation then you have lost it.

    Anyway your comments are yours and so are my comments.

    BTW I am a publisher with NetworkPlay and havent seen any other company deliver what these guys have delivered in 7months!!!

  2. 2 Raj June 8, 2009 at 11:59 am

    You work with Tyroo and so stop fooling around and stop taking jabs at NetworkPlay. It shows lack of confidence in what you guys do, disastrous. The whole DNA of your company is full of lies and prejudice.

    Cheap stunts, if you have guts then acknowledge, else run away as always!!!

  3. 3 Sid Puri June 8, 2009 at 12:37 pm

    Guys atleast use real names in the world of technology where ip addresses tell a lot about one’s identity on internet.

    Many of my posts already have disclosure which talks about my working with Tyroo and lot of readers know about it. So there is nothing to hide, in regard to taking jab on networkplay….

    Publisher exclusive or non exclusive representation business still doesnt count as an ad network business in true sense and by targeting geo,day of time etc is what you are emphasizing on then my indication wasn’t toward the same.

    Anyway its my personal list for reference and if you are publisher and not from networkplay then its best if you come up with some quantified stats to prove the same, would be please to run an interview on my blog.

  4. 4 Raj June 8, 2009 at 1:02 pm

    You Still havent answered the question.

    1) How is Integrid featuring?
    2) Check adserver of NetworkPlay to know its robustness.
    3) Finally ask your top honchos to check how desperate they have become knowing Networkplay’s nos and how they have been behind our life for being a publisher.

    Market knows truth and does not need to be on your blog to prove legitimacy.

    And I am no employee of NetworkPlay, I have used you guys too and know how and what you delivered.


  5. 5 Siddharth Puri June 8, 2009 at 6:14 pm

    1) How is Integrid featuring?

    Hey looks like you guys want to be compared to them, so you agree they are not playing ad network game as they play ad representation game.

    2) Check adserver of NetworkPlay to know its robustness.

    Not really concerned on technology targeting as that was not the point

    3) Finally ask your top honchos to check how desperate they have become knowing Networkplay’s nos and how they have been behind our life for being a publisher.

    I have not seen a single publisher who is afraid to disclose identify if defending so much a player. It will be best interest to disclose identity to have fair argument and it would make great post with numbers on experimentation on revenue from all networks, which help evaluate best network for publishers to choose.

  6. 6 Raj June 8, 2009 at 6:38 pm

    Gumate reh!!!

  7. 7 abhishek June 20, 2009 at 3:34 pm

    cant you guys take things in right spirit ? if som1 says this is a personal view and not in any order, why make so much bones about it ?

    if you disagree post stats and valid points instead of making personal comments

  8. 8 Ohana Media July 30, 2009 at 12:42 pm

    Ohana Media is an ad network targeting India, Middle East and south East Asia regions. We have two networks ‘Ohana Brand’ – A cluster of premium content websites and ‘Ohana Direct’ – A performance network’. We are not adsense like network, we are a CPM / CPA and performance network, where you can maximize revenues on your traffic as a publisher or ROI as an advertiser.

  9. 9 Helio February 5, 2010 at 9:49 pm

    Google adsence is best among all. but its guidelines and rules are very strong. It accepts websites that are 6 months old

  10. 10 Ramu March 4, 2010 at 3:08 pm

    DGM is best

  11. 12 my seminar April 9, 2010 at 1:09 am

    how is the reliability of these network,
    because my one friend has lost adsense account, for simple reson,… how is others?

  12. 13 Sanjay Kumar April 9, 2010 at 4:43 pm

    Adchakra is a leading online Ad Network in India specialising in providing targeted advertising across branded and quality vertical and regional sites in India and abroad. We reach consumers who are visiting more sites with specialized content about their interests; Our Campaign management system provides a uniform tracking across search engine and display advertising. We also provide complete control on publishers, websites where you want ads to appear along with robust reporting of ROI and conversion metrics of your brand or PPC campaign.

  13. 14 jatt May 3, 2010 at 4:01 pm

    google adsense is best for fully developed and professional websites.
    it is not amoung the best as it is not suitable for individual websites.

  14. 15 Spotlight Team June 24, 2010 at 10:53 pm

    As far as my experience is concern DGM is the best ad network in india

  15. 16 Sridhar July 15, 2010 at 10:45 am

    I had a very good experience with Reach360ads (, they are a technology focused company and are growing very fast. I ran a couple of performance campaigns with them and was very happy with the results. They are worth taking a look at..

  16. 17 Shankar August 13, 2010 at 2:03 pm

    Hey i wanted to know about the best ad network (other than google) in india for a website having 3000 visitor per month

  17. 19 Shankar August 13, 2010 at 2:13 pm

    Please suggest me the best ad network

  18. 21 Binu March 6, 2011 at 6:23 pm

    My site have 70% visiters form India

    Can anyone advice any good ad network for me?

  19. 22 ohana sucks! April 25, 2011 at 6:40 pm

    Ohana sucks !! its a fraud company ! i m completely robbed of my 1000$

    Dont do any business with them… a serious warning !

    Besides, it has nothing, just some mixed up guys

  20. 23 India Advisory Stock Research June 15, 2011 at 2:24 pm

    I wanted to know about the best ad network for a website having 5000 visitor per month.

    please reply me as soon as possible. thanks in advance.

  21. 24 abhilash June 24, 2011 at 11:07 pm

    it is a good list , and thanx a lot for sharing this bit opf information .

  22. 25 share tips June 26, 2011 at 12:35 pm

    good post about ad networks…..!!

  23. 26 July 31, 2011 at 12:54 am

    a good post. i wil try CPM based networks now.

  24. 27 Gopal Mishra November 20, 2011 at 11:34 am

    Thanks for this list…do you know an advertiser which will be good for a HINDI site. My site AchhiKhabar.Com gets 100000+ pageviews per month but i am yet to get ads for it 😦

    • 28 swati sanchayi December 25, 2011 at 2:23 am

      Hello Raj
      I know one ad network that is
      According to me its best ad network in India.
      They have all type of campaign like CPM, CPC
      and CPL campaign. Even their cycle is within 30 days.
      SO just and start earning.

      wish you best of luck

    • 29 Jose January 19, 2012 at 6:31 am

      Try AdMagma,
      Best Indian Advertisement network out their.
      They only offer PPC text and image-text ads, but i guaranty you that you will have a higher pay check at the end of the day.

      I recommend you give it a try, they are the best in the industry.

    • 30 Vidya Sagar March 25, 2012 at 11:43 pm

      Hello Gopal,

      I have reached this blog by serching some information.
      As Sr Business Development Manager at Adsizzler Media Pvt Ltd.
      I give you assurity that we have best rate campaign in the market and within 30 day payment also we have minimum payout amount is Rs 2000.
      If you want to compare with other network just join

      Vidya Sagar
      AdsiZZler Media, Sr. Business Development Manager
      AdsiZZler Media , a division of Oneplace Web Solution
      E-134 Begumpur,Malvia Nagar | New Delhi, India
      M +91-93121-06523 |P-+91-11-26693745 |

  25. 32 ashish January 31, 2012 at 11:07 am

    as I am running a website ( is the in all the above…. So try to use adsense.

  26. 33 samantha7143 March 25, 2012 at 2:52 pm

    Good post

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    Hi – Is there any good Ad Network for Audio / Music?

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  34. 42 Sofía (@sofisantuch) October 6, 2014 at 11:06 pm

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June 2009

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