For last couple of days had been trying to demystify the health space in India and found out most of the startups rising are targeting the B2C space where doctors are the businesses and connecting them with consumers. Though the space tend to be bigger but if you try to work out revenue per user and scale required to breakeven without the right money muscle power it makes it difficult to pull of the same.
Although a niche space not being explored and which can be scaled easily to other markets and have higher adoption by the doctors is to create a Doctors startup kit for independent practitioners which is primarily a vehicle for pharma and other medical device companies to reach out to smaller practitioners. The kit can take either of 2 directions
i) Medical Journal Route where one discuss new happening,drug discovery and tries to push such information on regular basis, host webinars and conferences for doctors and takes care of sending free medical samples, garner feedback for medical companies etc. Help bring down cost of marketing for Pharma companies. The model is different from webmd.com which again concentrates on just the research information part but not concentrate on the business model for organizing free medical supplies and feedback loop from practitioners to Rx companies.
ii) Online Clinic Management Tools for doctors which help doctor use power of internet,mobile to manage patients their history etc free of cost again sponsored by Rx companies where access to patient data to pharma companies and doctors schedule help them push relevant diagnosis and suggestions of their products.
Rxvantage.com is another startup based out of US which has taken similar B2B route in the overcrowded B2C market and has great potential for growth if it clearly keep launching services which will enable doctor to keep moving more of his offline MIS online for more convienence.