Youtube – your next search destination

For long google has been dissed for its investment made in Youtube and how it was unwise to invest in the video platform with low monetization potential.

Over last couple of months have started seeing increasing usage of youtube among peer to check reviews for things ranging from cars, white goods, holiday destinations to movie reviews as preferred way of discovering information. This means its important for consumer facing brands to have a strong online video strategy which focuses on creating online video content for users to consume similar to whats happening on Television.

In recent past my searches have brought me closer to selecting Skoda Yeti as potential car to wait for instead of Honda Civic or looking to buy a new laptop which lead me to this hilarious video which actually proves point on how light weight their thinkpad laptops are. (Video)me.

What aspect of online video content generation should brands focus on

i) Generating Editorial content on laptop – nothing to see other people talking about their experience with product

ii) 1 minute video which are either information driven or entertainment driven which embeds a brand product line feature as whenever someone will talk about owning light weight laptop i am sure to point to this video seen.

iii) Why not like a music artist own a channel and keep creating content and keep engaging user.

When we look at positioning its also important there should be connecting videos which doesn’t require user to leave the youtube platform and keep consuming more brand mantra.

If anyone has a better case study of something being done in US or elsewhere would like to dissect it further from RoI point of you.

13 Responses to “Youtube – your next search destination”


  1. 1 Nick McKenzie December 15, 2009 at 8:57 pm

    YouTube is also helpful for online shoppers. When you’ll be shopping online for products, gadgets, etc, and online stores
    only shows a picture of their product, try searching it on youtube so you could see more about the product.

  2. 2 Free Education and Career resources December 30, 2009 at 10:40 am

    Youtube is also sharing education related data.. better way to understanding info in video format..

  3. 3 Personal Loans Mumbai October 26, 2010 at 11:42 am

    Now a day’s most of the people made a search in you tube because people are interested to hear the information rather than to sit and read

  4. 4 bhushan pratap singh February 22, 2011 at 7:16 am

    on you tube you can also get all sort of video blogs also on certain subjects …

    some of them are also from research work…

    MBA DISTANCE

  5. 6 final year projects May 31, 2011 at 7:00 pm

    You tube is very helpful to watch and hear what we want,it shows result to all searches.

  6. 7 Vikas Sethia June 1, 2011 at 12:48 pm

    Instead of google, try searching at youtube.

    I never thought I would get a video on “how to tie shoe lace?” check the not of hits also.

  7. 8 seo August 5, 2011 at 12:44 pm

    thanks for sharing really interesting to know net is evolving

  8. 9 murali9am@gmail.com November 2, 2011 at 10:43 am

    youtube is is very helpful to watch and hear what we want,it shows result to all searches.Now a day’s most of the people made a search in youtube because people are interested to hear the information rather than to sit and read lot of time on net.

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