DATA Driven Targeting is the latest buzz in the APAC Digital Media Ecosystem and is being positioned as Display Advertising 2.0, clearly adding armour to display banner advertising channel long going battle against search for share of budget.
I have attached a presentation done as part of workshop@IAMAI Marketing Conclave in Mumbai which talks about how DATA Targeting Adverttising in India is making Display advertising in India relevant and how should Marketer decide for their brand is Data targeting or Re-targeting right for their e-commerce front or brand advertising.
We at Tyroo Direct with v-target are trying to be a stronger alternative to Google re-marketing with following USP’s
– Dynamic Banner to bring catalog to your customer
– Built in Optimization for Higher Cart Value instead of CPA driven optimization
– Brand Safe Media Placements
Hope the presentation added will answer few questions
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