Archive for the 'Broadband India' Category

Sunsilk Gang of Girls bubble ready to burst

This is one review i have been thinking of doing for a really long time. Product of an advertising company taking benefits of new web 2.0 technologies ranging from blogs to power of social networking. You ask for it its all their at sunsilkgangofgirls.com .

Why i liked the site it was an idea of an advertising agency not a web agency to come up with an online initative to mobilize the connected girls of tommorow. Though when the campaign was running frequently in months of Oct-Nov the site was seeing lot of activities but since then if you look on alexa for site traffic it has tend to slow down a bit. Probably HLL was right when they said they would like to take this concept further to other countries as the bubble for the site is ready to burst as far india is concerned.

Though to keep concept alive HLL later announced that concept would be re-launched for rural initative as Sunsilk Saheli it needs more than branding making available array of tools of collabration for keep the concept going.  Couple of ideas looks like deriving collabration and content via mobile phones. As mobile phones have better penetration as compared to internet in tier-II and tier-III india. Example subscribe for hair tips via sms. Competition for girls,local meets etc.

Even the current site needs lot of moderation or pumping in of fresh contents as just like most of the social networking softwares its very hard to keep users intact and force them to keep updating new content. If we dont see new user generated content comming online .We may see death of the concept for urban chick too.

As far as brand is concerned plus side for sunsilk here is ability to use power of technology to position brand successful and create following among niche users whom must have generated enough feedback for the brand to understand demographic served.  Other brands need to take a cue from here and understand how web can be used as an effective brand delivery/promotion tool.

Indian Railways and Wifi System

Today read an interesting article in economic times on indian raliways initative to wifi enable luxury trains like rajdhani and shatabdi express. If this happens then it will surely position railways back to the business traveller segment going to tier-II towns as taking an overnite train ride does not mean remaining disconnected from work. Beside travelling economy class in cramped up seat is surely not my style but remaining disconnected for long always discourage rail travel for me.

For me if railway put the Wifi instrastructure then should look at monetizing it further by just not concentrating on providing internet access but look at VOIP and to provide calling service from the train. As telecom penentration in rural areas is still not there which means railways can help increase rural telephony penetration but if it sound much then atleast deliver free interent connection to travellers.

Web Hosting india centric applications – Indian Vs US service providers

Cyberica has been co-locating its servers with sify hosting (earlier satyam) Level 3 data centre in vashi for almost 6 years now. Prior to that we had used server farms of cybercon and interland in US. In terms of service we dont have anything against either but over the years we have realized how important its to have web hosting in india for an india centric application. Couple of reasons

– Cost of support – Email and Telephone both are cheaper if service provider in india

– So many times in india the undersea cable link with US goes down making server co-located in US inaccessiable to indian market.

– Indian companies without any physical pressence in US are unable to procure own hardware and co-locate hence only option available is leasing. Which can be costly over 3-5 years period as on average investment made in hardware returns in 24-30 months.

But on the other hand their are not much indian service providers which provide lot of options for enterprises. In last couple of years we have seen amount of bandwidth rise in india. But very few private data centre players have emerged.

Options available in India

Sify Hosting :  – Personally using it excellent service and support. Very excellent server management process with almost nill down time.  1 U rackspace cost around INR 1.4-1.7 per annum depending on server and support pack taken. Advantage with them is they are not diversified into small web hosting or domain registration. Hence support infrastructure is geared to support enterprise centric hosting.

Net4india : – Data centre based in delhi, cheaper to sify hosting but service issues have been their in past with some peers using their services. Although they have improved a lot  recently a realiable hardware vendor recommeneded looking into their attractive pricing keeping in mind service quality levels have improved,a s for indian sme’s..price plays an important factor.

Palcom Online : – The company was funded by Panipat based exporters Paliwal Group. Started off with Class C License for ISP services for haryana. Couldnt capitalize much on that end and stayed away from corporate connections and services in booming gurgaon. They started off with small data centre in Kalkaji suburb in delhi with 2 MBPS leasedline.  Went once to their office not very impressive infrastructure wise but was churning customers away from sify and net4india on price issues and from local web hosting service provider on server availability in india.

VSNL – Even after being taken over by TATA the service quality level has not improved. The company data centre in bombay and delhi has poor service record and lack customer management expertise. price charged to customer is very high. Would not recommend!!

Reliance Communication –  Have not used their service yet so would not like to place comment.

Idea of sharing this information is if you wish to host an indian centric application you should look at US as temporary arrangement for 3-4 months and shift to an india centric hosting provider. This was low web hosting cost can help in bootstrapping and for testing of the application whereas when funds starts to pour in own dedicated server can give you better control and provide satisifaction of being available at all times to customers.

Advertising Jobs Online vs Print – My Side of story

Please note this is not a post about how their are different job portals and which to select but account of my experience with advertising for finding employees.

During last 12 months i have tried advertising using following mediums and will explain them one by one

Naukri.com – Advertised position Graphic Designer and Sales/Business Development Executive

20% resumes recieved for position of graphic designer were relevant to my advertising description/specification. But very very poor result for sales/business development executive position.  This made me think what is important for these portals is to create a tool which help an individual identify what designation is he suitable for. As people are yet to understand difference between Marketing and Sales. Hence a goal oriented tool which analyzes resumes existing subjective description and identify tasks carried against position listed based on suggestive keywords. This will not only help in streamlining job roles and defination industry wide. But help potential employees get in right job brackets and demand right salaries according to their skills instead of their job titles held.

Timesjob.com – Very effective in generating immediate replies to job posting under same categories as naukri.com but relevance of resumes low. My Job description specified job require employees to work in Delhi-NCR. Resumes of candidates being sended with preffered work location specified : Bangalore or Chennai.

Classified Newspaper Times of India – Finally some response from potential candidates for sales job in software organization.

Final Verdict : IT – Technology/Development jobs – post online

Sales/Marketing/Management Jobs – post in newspaper

Rural India Internet Solution – Broadband via Power Cable

With Players like Realiance and Tata in control of both the largest operators in Telecommunication and Power distribution sector. They can surely take advantage by creating group synergy by making the 2 luxuries of rural india as true basic ammenities.

Try outs are being carried out across the world for successful commercialization of Technology. Following link on wiki  explai the technology concept behind the offering. Not only the internet will be fast but setup cost will be reduced. In india we have been talking about WiMax etc storming to increase internet penetration but with no electricity available often wonder how do they wish to make devices work. This technology could possibly be the solution to all problems. Hope the trial in winchester be successful.


Contact Details

E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
April 2017
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