Archive for the 'Entrepreneurship India' Category



How to Control Attiriation in IT or Technology driven company

Generally before some one can answer the question “reasons for attrition” ones need to quantify the level of attrition in an organization. As the number of people leaving an organization generally some times help you narrow down on reasons why people are leaving your organization.

Secondly lot of things are dependent on peoples background and qualification vice a versa the industry they are working with. Generally just saying people become dissatisfied with what they are doing is very wrong as even after change their are higher chances they will be working on similar profile again depending on industry and role. But then what kind of change with just changing organization bring.

In an SME kind of setup its the motivation and aggression of the management to grow to work towards higher goals keep the employees downward motivated. as lot is happening lot of new learning lot of new activities so everyone remains involved. Major reasons for leaving is a larger salary jump.

In an larger organization it can be based on kind of projects one has been regularly getting and possibility of just specializing in one kind of work and getting type casted. Or less opportunities being given as compared to other employee wise comparable peer group. Its very important for an HR questionnaire to get information on what peer group set is employee comparing themselves to in the organization or externally as this will let you clearly identify the problem point. As competition in an organization is healthy you need to motivate employee right to find out what kind of personal goals or tragets one carry.

360 degree review or peer review what it was called in older days is a good tool to identify employee problems and potential gaps which need to be filled in before they tend to leave.

If you employee this methodology of finding from an employee who them feel they are competiting with internally and externally in organization. Automatically you will be able to draw out plan to increase their capabilities to superseed other persons targets and have greater job and personal satisifcation.

This formula can work for a small startup to large organization.

Impact of Regional Languages on E-commerce sites in INDIA

Recently i came across an article by IAMAI chief talking about how less impact does Regional languages will have on internet and e-commerce play in india. All sites you see from bookmyshow.com to seventymm.com are available in english as medium of instruction. This is something i am not against and i surely agree regional languages dont hold lot of importance in b2c e-commerce sites where target customer is given a product based on its merit not on basis of content.

Again even if a site has information as its model  lack of digital regional language content and inability of users to easily type in regional language using english keyboard act as a deterrent.  Even if you are ready to invest in infrastructure for delivery of information in regional language the return on investment is very marginal. Though if you are looking at integrating Mobile phones as another channel for delivery and interaction then language content can help you to reach out to masses which now has access to mobile phones but not the internet. Thats a different ball game all together. The mobile based users can benefit by knowledge of your product in the regional language and without any need of translation message can easily spread to large group of people. With most of the b2c players looking at tier-ii and tier-iii cities for expansion the need to localize content does not means changing medium of language but localizing the actual product delivered according to target market requirements.

ICICI Bank Payseal Payment Gateway – Not Recommended!!!

As part of e-commerce consulting projects we do lot of people are not able to decide which payment gateway service provider to go for.  In early days when their used to be alternative between ICICI and Citibank. ICICI used to be the preferred service provider due to competetive costing and caring nature towards the customer.

But over last 36 months we have seen drastic change in quality level of service provided by ICICI payment gateway. 6 Months back during peak sales season for one of our site using their paymet gateway services since 2001 they withdrew master card service. This lead to immediate loss of 40% of our customers based on previous years record.

What really got us all worked up was not the reason they withdrew Master card service but they did it based on following reasons

i) Account selected by Master card for audit

ii) ICICI bank does not have any say in the process

Worst part was all of these actions were being taken on our account without any notification forget WRITTEN NOTIFICATION. Our  team has been following up with ICICI bank since thevn for a written response on why services had been withdrawn and why they have not been restored. Till date we have not received any response and all effort to get a response from people higher up in management has failed to entice any response.

On the other hand we begin dealing with AXIS BANK (UTI BANK) which have been supportive in finding alternative by trying to get response from master card why we cannot operate as a merchant and what we could possibly do to restore back master card service on our site. They also have a better technology interface and leaves you out the hassle for forcing customer to goto bank server for processing of credit cards. They are offering much more competitive rates but more than that consulting and advise which every first step internet merchant would find useful.

My Recommendation is to stay away  from ICICI Bank payseal payment gateway services if you would like to have trouble free online merchant experience.

How to find Business Idea!!!

When a person is about to venture out on journey of establishing a business of his own. Its very important for to carry the right set of tools and information resources to keep brain going in the right direction. These days some people suggest buying “Art of Start” by Guy Kawasaki and some preffer to suggest new book by Mindtree COO ” High Perfomance Entreprenuer”. Though these books surely help one in deciding how to go about venture planning and how to evaluate your business idea they dont help the biggest bottle neck faced by any wannabe entreprenuer which is identifying pain point or business idea.

Though the best business ideas are generated when you experience a business pain point yourself. Example visaonnet.com was thought about when standing in line for visa to US at 6 AM in morning. But for others their are potential ways to atleast get your thinking started.

Read business magazines rather than tech magazines. Business Week, Business Today, Business India are couple of them which i stock every month. Others maybe dataquest which has business angle to information technology. The idea is to help you understand what others are doing in market what are their potential goals and plans. Now once you understand in what direction are the organizations moving you can initate your thought process which include thinking patterns based on your domain expertise to analyze potential bottle necks businesses may face and how they can be removed. Once you identified the pain points do your research further to see if their is something available in market or is their something with potential to scale up to solve the problem.  Try this for 1 month i can guarantee it will surely make your brain tickle and think of some business problem which you thought for which solution always exsisted.

Why Do Companies fail in India

Every week you see advertisement in newspaper from some or other bank auctioning assets of organizations ranging from rolling steel mills to bottling plant. If india is roaring and people are ready to ride the boom why are these small and medium size enterprises not able to sustain and survive. Talking to various people on this aspect especially Mayank Saraf and looking at the industry up for auction closely. It was identified the type of companies which are not succeding are

– Companies started by traders who had capability to sell the items but not able to control the cost of manufacturing them . In the end loosing out due to lack of operational experience.
– Family owned enterprises whose main objective of starting the company was providing employment to all family members. Hence lack of financial planning and irregularities in managing companies funds

– Companies unable to scale up to the demand and due to small size not able to win large orders.

– Firms which are unable to play the credit account recievables cycle right. anywhere in world people will take free ride.

These are some few classifications of companies which tend to fail. Idea of doing this post is to make entreprenuers understand they shouldnt fall in any one of the categories. Though these failing companies in booming economy also provide opportunity to people willing to jump in for the first time to help tide around fortunes of a sinking ship. As no person in distress will refuse call for help. If you are one of those people who still havent found an idea, Go find a failing business in your neighbourhood or community you could help turn around.

Advertising Jobs Online vs Print – My Side of story

Please note this is not a post about how their are different job portals and which to select but account of my experience with advertising for finding employees.

During last 12 months i have tried advertising using following mediums and will explain them one by one

Naukri.com – Advertised position Graphic Designer and Sales/Business Development Executive

20% resumes recieved for position of graphic designer were relevant to my advertising description/specification. But very very poor result for sales/business development executive position.  This made me think what is important for these portals is to create a tool which help an individual identify what designation is he suitable for. As people are yet to understand difference between Marketing and Sales. Hence a goal oriented tool which analyzes resumes existing subjective description and identify tasks carried against position listed based on suggestive keywords. This will not only help in streamlining job roles and defination industry wide. But help potential employees get in right job brackets and demand right salaries according to their skills instead of their job titles held.

Timesjob.com – Very effective in generating immediate replies to job posting under same categories as naukri.com but relevance of resumes low. My Job description specified job require employees to work in Delhi-NCR. Resumes of candidates being sended with preffered work location specified : Bangalore or Chennai.

Classified Newspaper Times of India – Finally some response from potential candidates for sales job in software organization.

Final Verdict : IT – Technology/Development jobs – post online

Sales/Marketing/Management Jobs – post in newspaper

Failure of Offshore Development and R&D Center India

Everyday you pick up business newspaper like economictimes businesss standard etc. Its filled with news of IT companies comming in hoards for setting up offshore development center to take advantage of cheap and knowledgable manpower in india. Though their is very less coverage on fact of downsizing and companies going back or looking at other countries.

Being from the SME sector its very important to emphasize SMB from US and europe had not been effectively take advantage of indian operations. Their are multiple factors responsible for it.

– Lot of expectation in terms of software engineering standards and manpower capability. In terms companies want their development staff to be as software design efficent as coding efficent. As this is what they are use to in US. But india does not have efficent skill set to do multiple hat jobs.

– This brings us to the next task training the employee to work according to company culture. By the time money is spent on employee training and he/she is ready they are ready to leave for company offering then next 2000 INR jump in monthly salary.

– Companies here either follow no process or too many processes which slow up the product development or research curve.

– Commitment to work long hours to finish project is often disappearing with shift working becoming the norms

india is all about number game or increasing capacity. If you have a formal process which could be run external to an organization and employing 5 people for 1 thing will also increase efficency and productivity by 500% then only it makes sense to co-locate to india. Otherwise you should consider investing with existing indian IT companies so that risk gets mitigated and local product management techniques in line with corporate objectives are meet timely.


Contact Details

E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
January 2020
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