Archive for the 'Payment Gateway India' Category

M-Commerce India – The Future & Challenges faced!!

For last couple of days have been doing lot of research on M-Commerce Models in India and lot of people have come to my rescue in making me understand perils imposed by government regulations restricting growth of e-commerce in india through mobile medium.

Best to my understanding all the existing M-Commerce model been adopted by players like M-Check, Obopay, Paymate etc require user to map a banking instrument like credit card, debit card, bank account etc to their mobile phone account and via an application installed on phone or through the provider concentrate on making payment instrument mobile enabled.

Although its a big leap from security point of you enabling people to start paying via the mobile phone WAP,SMS medium for various merchant services available though still such services have not reached a critical stage due to lot of factors like non-tie up with all the banks or people still not comfortable sharing credit/debit card account information etc.

Trying to understand with such stringent norms coming through TRAI guidelines making its mandatory to identify customers which are as stringent as required to open an saving account and get a debit card, it made me wonder telecom companies with their access and reach are in the best for forward integration into becoming a bank then other way around. If today i using my mobile phone account could start paying at merchants like credit cards or using pre-paid cards start buying stuff like vegetables etc, my bank usage for daily transaction would reduce significantly.

I am sure it may make you think why are people at telecom companies doing same though biggest barrier understood from various experts is the TRAI license fees calculation system which is approx 6% of annual gross revenue. So until unless you register as VAS provider with operator and clearly revenue parted is shown in books it will be still counted as net reciept revenue making the commerce business unviable as merchants wont be ready to pay for transactions around 7-8% where banks are charging between 2-4%.

Compliance to RBI banking norms is much simpler task for such telecom companies for handling banking, fraud transactions but the biggest barrier imposed by TRAI in terms of license fees need to be cleared.

The way around for now is to build MVAS application which can be charged to user account on service or tangible asset delivered for consumption on mobile device then its workable.  The TRAI Guideline paper(linked) actually doesn’t restrict telecom companies to use their platform to accept payments as when you clearly read 2.1.3(iv) it clearly states in case of M-commerce one needs to adhere to RBI guidelines where ever necessary and if you goto RBI guidelines(linked) it states clearly that these guidelines are for “BANKS” for dealing with customers via mobile as a medium, this still doesnt govern the telecom companies.

I  am talking to lot of telecom’s to get their views on same and will do a follow up post if see some success.

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TOP 10 Payment Gateway India – New Column on 10 things in no ranking order

After being on horizon with long posts which offered detailed explanations etc had been trying ways to look at daily blogging which wouldnt take much time and will also ensure twitter reader friendly posts 🙂

These posts shouldnt require much time and can be pieces of information which were there in mind but just needed penning down or something have been researching.

The first post will be on my favourite space ” Payment Gateways available for your sites in India ” and my 2 cents on same

1 .ICICI Bank Payseal Payment Gateway

Wouldnt recommend to anyone just on the pure customer service and lack of understanding on sensitivity required or processes companies utilizing payment gateway have. Detailed post available

2. Citibank Payment Gateway

Mix Reaction to their services as offline merchants are not the happy lot but online customers do complain about the time interface provided.

3. HDFC Payment Gateway

Traditional bank looking at adding traditional merchant clients – looks like not a core-service for them

4. AXIS (UTI Bank) Payment Gateway

After long time enjoying great customer service as their platform partner is good with technology and bank is very active on customer net turnover less than 5 crores through payment gateway

5. ABCPayments

No feedback available but its an Inter mesh corporation the company behind Indiamart.com

6. CC Avenues

Inability to accept Master card and higher transaction fees charges to customer is a detterent.Too many complains to even add on a post though very small merchants <1L Rs every year are very happy.

7. Paypal

International payment gateway not ideal for indian merchants due to lot of charges or fees paid in getting money into own account and loss due to currency fluctuation.

8. Transecute

No feedback available

9. EBS

Reseller model similar to CCAvenues but better they deal with banks and provide easy to use interface for SME’s

10. Had no one worth mentioning so self promotion as one stop consultant for payment gateway solutions

ICICI Bank Payseal Payment Gateway – Not Recommended!!!

As part of e-commerce consulting projects we do lot of people are not able to decide which payment gateway service provider to go for.  In early days when their used to be alternative between ICICI and Citibank. ICICI used to be the preferred service provider due to competetive costing and caring nature towards the customer.

But over last 36 months we have seen drastic change in quality level of service provided by ICICI payment gateway. 6 Months back during peak sales season for one of our site using their paymet gateway services since 2001 they withdrew master card service. This lead to immediate loss of 40% of our customers based on previous years record.

What really got us all worked up was not the reason they withdrew Master card service but they did it based on following reasons

i) Account selected by Master card for audit

ii) ICICI bank does not have any say in the process

Worst part was all of these actions were being taken on our account without any notification forget WRITTEN NOTIFICATION. Our  team has been following up with ICICI bank since thevn for a written response on why services had been withdrawn and why they have not been restored. Till date we have not received any response and all effort to get a response from people higher up in management has failed to entice any response.

On the other hand we begin dealing with AXIS BANK (UTI BANK) which have been supportive in finding alternative by trying to get response from master card why we cannot operate as a merchant and what we could possibly do to restore back master card service on our site. They also have a better technology interface and leaves you out the hassle for forcing customer to goto bank server for processing of credit cards. They are offering much more competitive rates but more than that consulting and advise which every first step internet merchant would find useful.

My Recommendation is to stay away  from ICICI Bank payseal payment gateway services if you would like to have trouble free online merchant experience.


Contact Details

E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
December 2017
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